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- Developed media plans with budgets of ~10 million rub per campaign, used various analysis tools: ComScore, iStar - Managed launches, optimisation of display campaigns for Svyaznoy, vendors, partners: Samsung, Sony, MoneyGram - Collaborated with co-workers across departments: production, paid search/social, special projects, programmatic etc. - Carried out post-campaign case study analysis, created presentations of new trends and special offers for the client - Successfully achieved KPI targets with main focus on ROI, analysed sales and quality of traffic in Google Analytics
- Managed buying process on more than 10 websites: portals, news, auto, travel, beauty & style - Managed launch, booking placement, monitored of over 20 campaigns per week for Unilever, P&G to name a few - Arranged placement of non-standard advertising material, including "Adrime" technology - Developed relations with managers and leaders of the technical and commercial services of websites - Provided help, instructions and assistantship for new members of the department
- Estimated budget and time of website production, coordinated work with clients - Planning and implementation of advertising campaigns on the Internet: paid search, display
Studied modules: understanding consumers, business markets, service networks, researching markets, managing prices, brand management, creative communications, digital marketing
Thesis: “Development of advertising campaign on the Internet for Volgatelecom”