Anna Bystranova

Expert Digital Media Planner

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  • LocationManchester, United Kingdom

Projects

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Skills

 

  • Advertising
  • Branding
  • Drawing
  • Painting
  • Digital
  • Presenting
  • Account Management
  • Design
  • Problem Solving
  • Project Management
  • Online Campaigns
  • Illustrator
  • Office
  • Photoshop
  • Powerpoint

Work history

2014

Expert Digital Media Planner

Carat

Apr 2013 - Apr 2014
  • - Developed media plans with budgets of ~10 million rub per campaign, used various analysis tools: ComScore, iStar - Managed launches, optimisation of display campaigns for Svyaznoy, vendors, partners: Samsung, Sony, MoneyGram - Collaborated with co-workers across departments: production, paid search/social, special projects, programmatic etc. - Carried out post-campaign case study analysis, created presentations of new trends and special offers for the client - Successfully achieved KPI targets with main focus on ROI, analysed sales and quality of traffic in Google Analytics

2013

Internet Media Manager

IMHO VI

Aug 2009 - Mar 2013
  • - Managed buying process on more than 10 websites: portals, news, auto, travel, beauty & style - Managed launch, booking placement, monitored of over 20 campaigns per week for Unilever, P&G to name a few - Arranged placement of non-standard advertising material, including "Adrime" technology - Developed relations with managers and leaders of the technical and commercial services of websites - Provided help, instructions and assistantship for new members of the department

2009

Internet Project Manager

Big Brand, Advertising Agency

Apr 2008 - Jan 2009
  • - Estimated budget and time of website production, coordinated work with clients - Planning and implementation of advertising campaigns on the Internet: paid search, display

Education

2015

MSc in Advanced Marketing Management

Lancaster University

Sep 2014 - Nov 2015
  • Studied modules: understanding consumers, business markets, service networks, researching markets, managing prices, brand management, creative communications, digital marketing

2009

BSc in Marketing

Plekhanov Russian University of Economics

Aug 2004 - May 2009
  • Thesis: “Development of advertising campaign on the Internet for Volgatelecom”