Work history
Expert Digital Media Planner
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- Developed media plans with budgets of ~10 million rub per campaign, used various analysis tools: ComScore, iStar
- Managed launches, optimisation of display campaigns for Svyaznoy, vendors, partners: Samsung, Sony, MoneyGram
- Collaborated with co-workers across departments: production, paid search/social, special projects, programmatic etc.
- Carried out post-campaign case study analysis, created presentations of new trends and special offers for the client
- Successfully achieved KPI targets with main focus on ROI, analysed sales and quality of traffic in Google Analytics
Internet Media Manager
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- Managed buying process on more than 10 websites: portals, news, auto, travel, beauty & style
- Managed launch, booking placement, monitored of over 20 campaigns per week for Unilever, P&G to name a few
- Arranged placement of non-standard advertising material, including "Adrime" technology
- Developed relations with managers and leaders of the technical and commercial services of websites
- Provided help, instructions and assistantship for new members of the department
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Skills
- Advertising
- Branding
- Drawing
- Painting
- Digital
- Presenting
- Account Management
- Design
- Problem Solving
- Project Management
- Online Campaigns
- Illustrator
- Office
- Photoshop
- Powerpoint
Education
MSc in Advanced Marketing Management
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Studied modules: understanding consumers, business markets, service networks, researching markets, managing prices, brand management, creative communications, digital marketing
BSc in Marketing
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Thesis: “Development of advertising campaign on the Internet for Volgatelecom”