About me
I help global brands understand and connect with culture through the analysis of insights and trends. In this capacity I have worked for Unilever, IKEA and Spotify.
My sweet spot is using content (video, print, digital, events) to effectively communicate insight and I have experience of leading research and creative teams to achieve this goal.
As an editorial director, I have managed clients and creative teams, as well as leading on digital marketing and content strategy.
I'm particularly interested in building on my experience in sustainability, brand purpose and social impact.
Work history
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Researcher/StrategistAnna Chapman
London, United KingdomFreelance
I help brands and agencies with research and strategy, as well as leading on content (digital, print and video) and marketing.
My clients include Davies McKerr, Further&Further, 21st Century Brand, Penguin Random House and Given, working on projects for brands including Chanel, Heineken and Diageo.
Qual methodologies include focus groups, online and ethnography.
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Copywriter and journalistAnna Chapman
London, United KingdomFreelance
I’m a culture junkie and have written lifestyle, wellbeing and fashion pieces for consumer magazines, newspapers and websites including The Sunday Telegraph Magazine Stella, The Observer, The Guardian, BBC, Vogue, Elle, Marie Claire, OK! , Time Out and Mission magazine.
In 2014 I edited Camp Bestival's programme.
In 2011 I contributed photography and reviews to Cool Camping France.
I've arranged and interviewed celebrities, including Yoko Ono, Tess Daly and Florence Welch.
Copywriting for Comfort and various Diageo projects.
Recent work includes investor content for Femtech and AI startups.
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Skills
- Copywriting
- Brand Strategy
- Cultural Insight
- Research
- Editorial Content
- Creative Stragegy
- Client Management
- Social Media
- Storytelling
- Business Development
Education
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Strategy 100-Day Summer CampSweathead
- New York, United States
Online brand strategy and account planning hosted by Mark Pollard. The course involved practice of strategy words, frameworks and techniques, supported by a community of likeminded strat heads.
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Innovation Starter Kit - Practitioner Tool and TechniquesFluxx Management Consultancy
- London, United Kingdom
During lockdown I took the opportunity to sharpen up my innovation skills with this intensive online course
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