Work history
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Account DirectorJWT London
- London, United KingdomFreelance
ACCOUNT DIRECTOR
Initially hired as a freelancer working on the Royal Caribbean account, made permanent within three months, with wider remit for Microsoft Mobile Devices (previously Nokia) and latterly, Wilkinson Sword, Shell and Qatar Airways. Senior member of a team of 12.
Key projects:
Directed communications across the JWT Global network including; USA, EMEA, LATAM, India and Far East, as part of the Microsoft Mobile Devices account leadership team; enhanced client relationships and shared UK learnings for the management of the account, following Microsoft’s buyout of Nokia’s smartphone business.
Headed Wilkinson Sword relationship, with billings of approx. £1.4M; liaised with New York office to adapt US creative portfolio for the UK shaving products market.
Oversaw highly complex Qatar Airways global creative campaign across 14 markets, including Sydney, Tokyo, Paris and Beijing, against significant budget constraints. Ensured appropriate mix of Western and in-market cultural representation and navigated considerable logistical challenges. Led project through to client sign-off.
Collaborated with Holiday Inn on a number of projects, including integrated digital and PR campaigns. Saw significant increase in weekend occupancy rates. Created weddings brochure using agency resources and oversaw launch of voco luxury hotel brand in the UK.