About me

I am a self-motivated, innovative buyer with experience in product development and sourcing from the Far East, India, Turkey and Europe. A creative individual with strong analytical and strategical skills and a passion for interior design and fashion, a flexible and reliable team player with a proactive approach. A strong communicator, who is able to show initiative and to rapidly assimilate and meet the demands of a professional business environment and accept leadership responsibilities, able to quickly identify issues and focus on solutions.

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Work history

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BuyerCarpetright
Jul 2017United KingdomFull Time
Carpetright July 2017-Present Buyer Own Branded, Licence Brands and Accessories, Sales YTD £218m 81% of carpet business, 64% of total flooring business. • Develop, implement and deliver category plans including range reviews, promotions, pricing and stock that are consistent with overall commercial strategy and financial objectives • Review and evaluate the effectiveness of promotions, taking appropriate action where necessary and sharing best practice with peers and other stakeholders • Work in partnership with the Retail Merchandising team, agreeing the merchandising strategy to ensure sales, margins, stock budgets and forecasts are achieved • Identify, develop and implement new product opportunities that are competitively priced, commercially viable and meet customer needs, driving sales and profitability • Manage and review pricing, ensuring pricing that is competitive and maximises profitability • Ensure forecasts are adhered to, whilst maintaining in-store availability to meet the customer’s needs • Deputises for the Head of Buying as required.
BuyerQVC UK
Feb 2010 - Jun 2017London, United KingdomFull Time
Buyer Footwear November 2014-July 2017 20 brands Sales Highlights: 2017 sales value- £26.03m +10.8%, Grew Skechers sales +64.6% £10.7m, non-live sales channels QVC Style & Extra £938k (+621%), Off air sales £2.9m 12 % of total sales (+78.2%) Currently fastest growing sales category for the fashion accessories and jewellery department and is the largest sales category on the area. Buyer Kitchen and Food January 2014-November 2014 40 brands- 22 food brands including 1 propriety, 18 Kitchen brands including 1 propriety. Sales Highlights: 2014 sales value- £19.6m, Kitchen sales +15.4%. Food, +20.8% vs LY. • Source and develop proprietary brands from the Far East. • Select and secure a suitable range of products and Brands for QVC to fit the long-term brand strategy, target market, ensuring the range is fresh, relevant and exciting for the customer. • Maximise sales through management of categories and achieve targeted sales and profit margin. • Work closely with Planning and Multichannel teams to review product performance, plan and grow the product range • Management of financial information for OTB, show and product performance for year plans, brand plans and all monthly and quarterly reviews, review sales plan and react where appropriate to meet budget. • Management of inventory levels with planner, ensuring flow of stock in and out the business is maintained in a correct level and timely manner • Identify promotional lines for key sales drives and present to committee, • Identify, negotiate and present new concepts, brands and events at Business Strategy meetings; and to support the Planning department with presentations for existing concepts, brands and events • Daily management of JB and AB, including the support and training in managing the critical path of the product range from QA to production ensuring delivery on time to maximise profit and sales • Managing the vendor base, developing new show concepts, reviewing and evaluating the capabilities in terms of product, quality and competitive pricing. • Ensure show and product execution are managed correctly through working closely with the Media Operations team. • Gather competition and market information, analysis of current range for possible product or brand gaps/opportunities. Associate Buyer Gifts, Seasonal, Toys, Luggage, Craft and Collectables April 2011-January 2014 • Source and develop proprietary brands from the Far East and Europe • 2013 sales highlights: Gift +13% total sales £ 15.65M- On air sales £13m +9.2%, Off Air sales £3.4m +28%. Grew Flameless candles +103%, £2.5m sales, developed and launched brand in 2011. Seasonal best year ever +39.5% total sales £7M- On air sales +35.9% £6.1m with main Brand driver Bethlehem Lights up + 92% £3.5m (taking over £850k on light strands) . Off Air sales + 76% £924k. Collectables +11.6% £4.8m with Charlie Bears brand sales of £3.9m +21.4% • 2012 sales highlights: Gifts £14m +25%, Seasonal £4.8m +102.6%, Collectables £4.3m +15.4% Associate Buyer Home Furnishings February 2010-April 2011

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