About me

Digital strategist and project manager from Barcelona. With six years of experience and a passion for traveling, I am currently expanding my horizons as a Digital Nomad (International Freelance). I have worked on several projects in Europe, leading the digital marketing transformation for luxury, grocery, automotive, lifestyle and food brands.

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Projects

• A Shorter LetterI participated in the management of the Audi Spain Christmas campaign "A Shorter Letter". The film was based on the idea of sharing and a more sustainable future, starring by an Audi e-tron toy. The project also had a website to make parents be aware that 4 presents are enough for christmas as kids would not statistically appreciate more. Then they could share via whatsapp the website to their relatives and share presents to buy to the little ones, becoming viral in Spain.
• Rebranding Alongside brandWe developed a new brand positioning for Alongside from a lifestyle surfing concept to a full ecological brand positioning: https://www.alongsideco.com/

Projects credited in

• 4

  Instagram DecathlonThe claim for the new digital strategy of Decathlon España on Instagram is #FromAthletetoAthlete. This idea lives on Instagram as a gallery of two photos being the first practice sports and the second showing the employee in the store.

Work history

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Digital Strategist and Project ManagerSelf Employed
Nov 2019IndonesiaFreelance
I have been working as an international freelancer for several years. Over this time, I have gained experience in different roles: - Digital Marketing Expert. Developing digital strategies, including social media, website, display, SEM and SEO for food and fashion sectors. - Brand strategy. Designing new positioning approach for brands in different sectors: NGO’s, Startups. - Project and account management. Leading teams and managing content productions with €400k budgets and above, working alongside the creative team and the account executive team: Audi Spain Christmas Campaign. - Achievements: Reaching brand’s objectives on conversion, awareness and loyalty in digital platforms.
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Digital Strategist and Account Executive for Audi SpainDDB Spain
Dec 2016 - Nov 2019Barcelona, SpainFull Time
- Developed the social media strategy aligned with the marketing brand strategy. Led International digital projects: launched campaigns such as A1, Q3 Sportback. - Managed content planning and content productions, working alongside the creative team and the account management team. - Developed recaps. Working with tools such as: Social Bakers, Talk Walker, Google Analytics. Of ine. Worked with the account executive team in other communication channels: TVC, outdoors and radio. - Achievements: +90% brand leads generated through social media, 40% of these became prospects Most followed social media account in the Spanish car industry. Audi Social Media Worldwide Markets recognised Audi Spain within the TOP 5 managment accounts.

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Skills

• Microsoft Powerpoint
• Adobe Indesign
• Advanced Excel
• Microsoft Word
• Photography

Education

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MasterUniversitat Pompeu Fabra
Dec 2016 - Dec 2017Barcelona, Spain
Master’s degree in strategic planning and Creative Management.