I'm a UX designer who creates solutions to make real people's lives easier based on data-driven insights, I’ve always had a desire to help people get information in accessible ways. That path started out in journalism, moved into digital content & product marketing before bringing me to UX Design. I'm constantly learning, about people and technology, and figuring out better ways to understand people and the way they interact with all the different touch points they meet in their journeys. When I'm not waking up at 4am to scribble down ideas on post-its or fiddling with code, I'm usually hiking in the woods somewhere or climbing a volcano and then writing about it.
Working on a team of four UX designers selected to from an Immersive UX program to research and design an app for an NGO which helps deliver free meals to cancer patients.
Client project as part of General Assembly's User Experience Design Immersive program. Researched wine drinkers and used data-driven insights to design a new e-commerce website and wine-tasting experience.
• Oversaw the successful content migration from old website to new website. • Managed the IA & implementation of a new site & foreign language content area. • Designed & managed a subsection within the website for music & entertainment. • Worked remotely from France & Chicago with Product & Marketing teams in UK & Design & Development team in USA
• Managed the content strategy across all UK digital platforms • Managed digital elements of national marketing campaigns across key market areas including content, SEO, blogger outreach, social media, digital advertising. • Led the digital content marketing campaign for the London Olympics across digital platforms which reached over 10 million. • Project manager on website upgrade project, mobile website launch and planned new centre website including information architecture and content strategy. • Delivered high profile campaign with a world first styling app on 180" screen. • Introduced the first international search and pay-per-click search marketing strategy
• Managed editorial content across web & social • Structured site redesign working with Graphic Designers & Developers. • Researched, interviewed & wrote features on film directors & actors.
UX Design, UI Design, Design Thinking, UX Process, User Research, IA, Cardsorting
Linguistics, history, art, literature
French, European literature & drama, european history