Anna Fantham

Freelance UX Designer

Mid Level
Enfield, United Kingdom
Locked Pro Plan feature


About me

I'm a UX designer who creates solutions to make real people's lives easier based on data-driven insights, I’ve always had a desire to help people get information in accessible ways. That path started out in journalism, moved into digital content & product marketing before bringing me to UX Design. I'm constantly learning, about people and technology, and figuring out better ways to understand people and the way they interact with all the different touch points they meet in their journeys. When I'm not waking up at 4am to scribble down ideas on post-its or fiddling with code, I'm usually hiking in the woods somewhere or climbing a volcano and then writing about it.


  • Digital Media
  • Copywriting
  • Blogs
  • CSS
  • Design
  • Email Marketing
  • Html
  • Internet Marketing
  • Web Design
  • Web Content
  • Illustrator
  • Photoshop
  • UX Design
  • UI Design

Work history


Freelance UX Designer

Culinary Care

Jun 2016
  • Working on a team of four UX designers selected to from an Immersive UX program to research and design an app for an NGO which helps deliver free meals to cancer patients.


UX Designer

Taylored Wines

May 2016 - May 2016
  • Client project as part of General Assembly's User Experience Design Immersive program. Researched wine drinkers and used data-driven insights to design a new e-commerce website and wine-tasting experience.


Digital Marketing & Product Consultant

Westfield UK

Nov 2013 - Mar 2016
  • • Oversaw the successful content migration from old website to new website. • Managed the IA & implementation of a new site & foreign language content area. • Designed & managed a subsection within the website for music & entertainment. • Worked remotely from France & Chicago with Product & Marketing teams in UK & Design & Development team in USA


Digital Content Manager

Westfield UK

Sep 2010 - Feb 2013
  • • Managed the content strategy across all UK digital platforms • Managed digital elements of national marketing campaigns across key market areas including content, SEO, blogger outreach, social media, digital advertising. • Led the digital content marketing campaign for the London Olympics across digital platforms which reached over 10 million. • Project manager on website upgrade project, mobile website launch and planned new centre website including information architecture and content strategy. • Delivered high profile campaign with a world first styling app on 180" screen. • Introduced the first international search and pay-per-click search marketing strategy


Website Editor


Sep 2008 - May 2010
  • • Managed editorial content across web & social • Structured site redesign working with Graphic Designers & Developers. • Researched, interviewed & wrote features on film directors & actors.



User Experience Design Immersive

General Assembly

Mar 2016 - May 2016
  • UX Design, UI Design, Design Thinking, UX Process, User Research, IA, Cardsorting


Humanities with English Language

The Open University

Aug 2004 - Feb 2006
  • Linguistics, history, art, literature


European Drama with French (incomplete Credit Transferred

University of Sussex

Aug 2001 - May 2003
  • French, European literature & drama, european history