Anna-Karina Yuill

Anna-Karina Yuill

Junior Account Executive | PR & Creative CommuncationsLondon, United Kingdom
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Anna-Karina Yuill

Anna-Karina Yuill

Junior Account Executive | PR & Creative CommuncationsLondon, United Kingdom
About me
☀️ I recently graduated with a 2:1 from the University of Leeds. With experience in PR, journalism, and marketing, I enjoy creating exciting and engaging campaigns, events, copy and content. This includes email, content and social media marketing, editorial, blog, partnerships and press. Currently a Junior Account Executive at Hunt & Gather, London, working on entertainment, fashion, and consumer clients. I’d love to chat! Get in touch to find out more :)
Projects
  • THREAD x ZEENA Style & Supperclub
    THREAD x ZEENA Style & SupperclubWe joined Thread's super styling forces with marbling queen Zeena Shah (a.k.a. @heartzeena) for a dopamine dinner of dreams. Inviting along 17 of the UK's top style influencers including the likes of Stephanie Yeboah, Anna Cascarina, Emma Jane Palin and more, we curated a dress-code-dopamine dinner at Chiltern Flowerhouse. With the chance to play dress up with a rainbow array of Thread's brands, all enriched by their in-house stylists, delicious food, specially crafted cocktails and a tailored p
  • The Bloom Issue - Lippy Magazine SS22
    The Bloom Issue - Lippy Magazine SS22Lippy Magzine's S/S 2022 issue, Bloom, featured the work of the best of Leeds' young creatives, writers, editors, photographers, artists and more, in a spectacular print edition launched in June 2022. With highlights including two multi-page photoshoot spreads, readers could get a first glimpse into the print at the Bloom Launch event set in the heart of Leeds, which fundraised for local charity Simon on the Streets. In typical Lippy fashion, the magazine covered a huge range of relevant and sty
  • Leeds RAG Fashion Show 2022 (LRFS)
    Leeds RAG Fashion Show 2022 (LRFS)With a sold-out finale and raising £23,985 for the Racial Justice Network and Stop Hate UK, The Leeds RAG Fashion Show returned in full force for its 14th year. Featuring the work of hundreds of creatives, a committee of 50 students, and sponsors and supporters, the event showcased the best of Leeds' young talent in an inspiring five-scene show. Directed by Jameliah Adekunle, Ellena Smith and Catelyn Louwrens, LRFS earned high praise from attendees, VIP guests, and press alike.
  • The Lunar Issue - Lippy Magazine AW21
    The Lunar Issue - Lippy Magazine AW21Lippy Magzine's A/W 2021 print issue, Lunar, featured the most pieces ever seen in a Lippy print. With a sold-out launch party at the ever-popular Headrow House and both digital and print editions available, it featured 64 beautiful pages of art, photography, writing and more, celebrating the work and collaboration of creatives from around Leeds.
  • Studenteer - Women in Leadership Campaign
    Studenteer - Women in Leadership CampaignA student engagement campaign to empower marginalised genders in leadership and business. Led by Anna-Karina Yuill, the month-long campaign featured inspiring and informative content for young people both on socials and blog. The campaign rounded off with Studenteer's highest-attended webinar about the Fundamentals of Digital Marketing, hosted in collaboration with the University of Leeds' largest society and featuring digital marketer Stella Harrison.
  • LRFS 2022 - Website and Blog
    LRFS 2022 - Website and BlogI designed and edited the Leeds RAG Fashion Show 2022 website in line with brand guidelines. The site served to raise awareness, propel ticket sales and showcase talent through video elements, a blog featuring promotional, community and fashion content, and links to all things LRFS. I also managed, edited and wrote content and copy for the blog. This included interviews with Gen Z changemakers, promotional and informative posts about the show and relevant event reviews. (Recommended viewing
Work history
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    Junior Account ExecutiveHunt & Gather
    London, United Kingdom
    PR and Creative Comms for consumer clients. Working on press office, influencers, activations, events and creative comms.
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    Junior Account ExecutiveHunt & Gather
    London, United KingdomFull Time
    Working with the London team on fashion, entertainment and consumer clients.
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Skills
  • Copywriting
  • Marketing
  • PR
  • Events
  • Writing
  • Content Creation
  • Content Strategy
  • Social Media
  • PR Campaigns
  • Campaign Strategy
Education
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    U
    Year Abroad StudyUniversidad de Granada
    Granada, Spain
    CEFR level C1 intensive Spanish language course for my (virtual) year abroad. Improving my Spanish communication skills through discussing advanced topics and grammar in class, as well as through weekly collaborative and individual assignments and exams.
    University of Leeds logo
    University of Leeds logo
    BA International Business and SpanishUniversity of Leeds
     - Leeds, United Kingdom
    Upper Second-Class Honours Modules include Material Cultures and Cultures of Consumption, Spanish Language, Managing International Business, Intercultural Competence, Catalan Language, Global Entrepreneurship, and Global Business History. Improving written and verbal communication in Spanish and English through seminars, language classes, and researched essays. Developing individual and group presentation skills as a part of projects. Gaining organisational and time-management skills through working under pressure to meet multiple deadlines.
Awards
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    C
    Carbon LiteracyCarbon Literacy Project
    Achieved a certificate in Carbon Literacy from the Leeds University Business School and Speak Carbon. Gained a greater understanding of carbon and sustainability from a scientific perspective, how to advocate for change, and how to apply learnings to real life both at work and at home.
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    Silver Duke of Edinburgh AwardThe Duke of Edinburgh Award
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