Hey Hey, I’m Anna Massad and welcome to my portolio.
I’m an award winning Senior Digital and Graphic designer based in London. I have 10 years (and counting) experience working across digital campaigns, brand Identity, editorial, out-of-home, and social media.
My work extends from national to international campaigns done for heavy-hitting brands, most recently with Adidas, Mondelez, Diageo, Philips, Microsoft, Land Rover, Asda, Fanta amongst others.
The curious designer that I am, my main goal is to immerse myself in the culture around me, follow social media trends, explore design tools, attend events and exhibitions to identify opportunities to make inspirational and emotional design pieces that people can relate to and make a difference in our society.
Most recently I’ve developed a passion for plants that is getting out of control (eeeeek) I’m also a foodie and I-can-eat-a-LOT, especially asian food. I do love hiking, once I’ve walked 18km and almost lost both of my toenails so I take it slow now, oh…. series, yes, marathon of series with a big bowl of popcorn and my cat on my lap :)
Projects
- Young Westminster Foundation - We Are TogetherSTIK has unveiled a new artwork entitled We Are Together on London’s iconic 783 square metre Piccadilly Lights, the largest screen in Europe, as part of Young Westminster Foundation’s (YWF)’s new flagship campaign to support young people during the coronavirus. The central message of ‘We Are Together’ is displayed against the backdrop of Piccadilly Lights, both a neighbourhood hangout and iconic global landmark. STIK’s figures rotate around the famous curved screen portraying young people livin
- Meow Meow Cat CafeMeow Meow Cat Cafe - 2020 Meow Meow is a cat adoption center and social hub. The idea was to create a sweet and loveable branding, with feminine colours and high contrast. The symbol and name were based on the Golden Ratio to get a beautiful, harmonious and pleasing balance for the brand.
Work history
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Lead/Senior designerLiveposter - Posterscope/Dentsu Aegis
London, United KingdomFull Time
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Executive Designerlaw firm bird&bird
- London, United KingdomFull Time
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Skills
- Editorial Campaigns
- Advertsing
- Digital Advertisement
- Video Editing
- Print Campaigns
- Concept Design
- Brand Assets
- Identity Design
Education
Awards
Clear Channel Awards 2020Dentsu Aegis Network
New Approach | WinnerClear Channel Awards 2020Dentsu Aegis Network
Tech Innovation | Winner+ Show more