About me

A passionate and food-obsessed copywriter, content creator and marketing specialist with over nine years’ experience working across the food & drink industry. This includes writing for Britain’s number one food brand, BBC Good Food (print and digital); writing marketing copy for meal kit start-up, Dishpatch, and working as head of content & marketing for Carousel restaurant.

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Work history

Head of Content & MarketingCarousel
Jul 2021 - Jan 2024London, United KingdomFull Time
Social media management: Planning, scheduling, writing and creating all content for Carousel’s Instagram and Facebook, including taking photographs, creating graphic posts and making reels. Email marketing: Writing, building and scheduling Carousel's weekly newsletter via MailChimp. Copywriting: Writing chef bios for Carousel's website Website management: Building and editing Carousel's website via WordPress. Creative: Designing Carousel's menus and marketing collateral (e.g posters and leaflets) using InDesign Art direction: Organising, briefing and art directing shoots with external photographers.
CopywriterDishpatch
Jun 2021 - Apr 2022London, United KingdomFull Time
Copywriting and Tone of Voice: Writing all website copy including restaurant and menu bios, headings, straplines and editorial articles and uploading to the site. Creating and implementing a tone of voice for the brand and guidelines for its use across all channels. Copywriting & Email Marketing: Writing engaging marketing and direct response copy for all marketing channels including emails (up to 10 a week), organic and paid social (daily), flyers and brochures. Proofreading: Proofreading all cooking instruction booklets Creative content: Interviewing chefs to elicit natural, engaging voiceover for videos Working closely with our art director and designer on all creative aspects of the business, including the design of the website, menu booklet flyers, and paid ads.

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Skills

• Social Media
• Social Media Management
• Social Content
• Social Marketing
• Copy Proofing
• Copyediting
• Editorial Copy
• Food Writing
• Copywriting
• Hospitality