About me

I am an art director with a background as a fashion designer, well versed in all aspects of creating a vision for each season and leading a design team to execute a well-formed and unique story. Whilst being responsible for curating the mood and concepts, I also steer the aesthetics, styling and collaboration of each collection. In my current job I plan the conception of catwalk presentations, comprising casting, lighting, music and mood. Regular meetings confirm the company’s design direction and the managing of work responsibilities. Each season my remit includes the execution of the creative concept, campaign shoots and story-boards for films. I am seeking an exciting, progressive opportunity in an art director’s role where I can contribute my innovative ideas and interests to expand my knowledge in all aspects of art and design. Always willing to push beyond my comfort zone, I want to build on my skills in a diverse environment.

PostsProjectsExperienceTeam

• Looking for a men's stylist for an editorial submission shoot 29th June!
• Art Director looking to work on collaborative shoots!
• Looking for creative team; MUA, Hair stylists, Photographers, stylists in London for concept shoots for magazine submissions!

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Projects

• 18

  'Ecstasy' for Sleek MagazineSleek Magazine Editorial
• 5

  'Phone Anxiety'Personal Project
• 2

  'Send Me Your Location'
• 5

  Orains Launch Shoot 2022Conception for new RTW brand, Orains. Shooting their capsule collection, I assisted to creating an aesthetic for the brand through styling, mood boards, and concept research.
• 1

  Xu Zhi x Oamul Collaboration Shoot - Shoreditch
• 2

  Xu Zhi SS'21 Campaign

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Projects credited in

• 3

  Anna Madelena Devout A/WModelling for Anna Madelena Devout A/W
• 47

  LONDON FASHION WEEK SS20Taking place from September 13th-17th, 2019, the London Fashion Week Spring/Summer 2020 presentations saw our creative rolled out for the first time.
• 13

  BRITISH FASHION COUNCIL: #LFWMArt Direction, creative direction and bespoke visual identity by Superimpose. Full 360 campaign execution for British Fashion Council for London Fashion week Mens Spring/Summer 2020

Work history

A
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Art DirectorAnna Madelena
Jun 2023London, United KingdomFreelance
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Art DirectorXu Zhi
Apr 2020London, United KingdomFull Time

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Skills

• Time Management
• Project Co-ordination
• Studio Administration
• Team Collaboration
• Creating Stories
• Mood Boards
• Deadline Driven

Education

Fashion DesignEdinburgh College of Art
Aug 2012 - May 2016Edinburgh, United Kingdom
Studied Fashion Design and specialised in Womenswear