Anna Madelena Currie

Anna Madelena Currie

Freelance Art DirectorLondon, United Kingdom
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Oleksandra Pysarenko
Erica Manenti
Anna Madelena Currie

Anna Madelena Currie

Freelance Art DirectorLondon, United Kingdom
About me
I am an art director with a background as a fashion designer, well versed in all aspects of creating a vision for each season and leading a design team to execute a well-formed and unique story. Whilst being responsible for curating the mood and concepts, I also steer the aesthetics, styling and collaboration of each collection. In my current job I plan the conception of catwalk presentations, comprising casting, lighting, music and mood. Regular meetings confirm the company’s design direction and the managing of work responsibilities. Each season my remit includes the execution of the creative concept, campaign shoots and story-boards for films. I am seeking an exciting, progressive opportunity in an art director’s role where I can contribute my innovative ideas and interests to expand my knowledge in all aspects of art and design. Always willing to push beyond my comfort zone, I want to build on my skills in a diverse environment.
  • 'Ecstasy' for Sleek Magazine
    'Ecstasy' for Sleek MagazineSleek Magazine Editorial
  • 'Phone Anxiety'
    'Phone Anxiety'Personal Project
  • 'Send Me Your Location'
    'Send Me Your Location'
  • Orains Launch Shoot 2022
    Orains Launch Shoot 2022Conception for new RTW brand, Orains. Shooting their capsule collection, I assisted to creating an aesthetic for the brand through styling, mood boards, and concept research.
  • Xu Zhi x Oamul Collaboration Shoot - Shoreditch
    Xu Zhi x Oamul Collaboration Shoot - Shoreditch
  • Xu Zhi SS'21 Campaign
    Xu Zhi SS'21 Campaign
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Projects credited in
  • Anna Madelena  Devout A/W
    Anna Madelena Devout A/WModelling for Anna Madelena Devout A/W
    LONDON FASHION WEEK SS20Taking place from September 13th-17th, 2019, the London Fashion Week Spring/Summer 2020 presentations saw our creative rolled out for the first time.
    BRITISH FASHION COUNCIL: #LFWMArt Direction, creative direction and bespoke visual identity by Superimpose. Full 360 campaign execution for British Fashion Council for London Fashion week Mens Spring/Summer 2020
Work history
    Art DirectorAnna Madelena
    London, United KingdomFreelance
    Art DirectorXu Zhi
    London, United KingdomFull Time
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  • Time Management
  • Project Co-ordination
  • Studio Administration
  • Team Collaboration
  • Creating Stories
  • Mood Boards
  • Deadline Driven
    Edinburgh College of Art logo
    Edinburgh College of Art logo
    Fashion DesignEdinburgh College of Art
     - Edinburgh, United Kingdom
    Studied Fashion Design and specialised in Womenswear