PostsProjectsExperienceTeam

Projects

• New website Colmar OriginalRestyling entire e-commerce website for Colmar, an Italian brand of active wear.

Projects credited in

• TK Maxx: EcommerceExperience design and strategy Brief TK Maxx is known and loved for it’s unique in-store experience – a fun and exciting treasure hunt to discover great brands at low prices. The TK Maxx eCommerce experience needed to be refreshed to respond to the needs of online shoppers, and we wanted to deliver a unique experience, true to the spirit and specific characteristics of the TK Maxx ‘off-price’ model  Solution I led a team of experience designers and proposed a combination of primary research methods, analytics and review of the TK Maxx brand ethos to define a proposition and set of design principles to underpin the experience on the website. We started with the research and definition of personas, each representative of a behavioural archetype, and used them as a tool to keep users at the centre of every design decision made. We applied an agile approach from the start, forming a multi-disciplinary team of eCommerce specialists, researchers, analytics experts, and even neuroscientists, to develop new proposition concepts and prototypes WE created a full set of wireframes and selected high fidelity designs for key user journeys. https://static1.squarespace.com/static/56bcaf5af850822e57ff5d66/t/56c3aff2859fd092ec19fa09/1455662937743/?format=1000w Results Our result is a user experience that consumers love, appealing to highly engaged loyalists as much as new comers to the TK Maxx brand. The design is reusing eCommerce components to speed up development and take advantage of the chosen vendor’s out-of-the-box features. 

Work history

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Digital Graphic DesignTJX Europe (TK Maxx & Homesense)
Nov 2017London, United KingdomFull Time
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Digital Graphic DesignerEvolution People
Feb 2016 - Nov 2017London, United KingdomFreelance
Digital graphic designer / UX designer, working on social media adv campaigns, web design/mobile projects, presentations for various clients.

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Skills

• Graphic Design
• Abobe Illustrator
• Adobe Photoshop
• Adobe Indesign
• Hand Lettering
• Brand Identity
• Facebook Advertising
• Creative Typography
• Web Design
• Adobe XD
• UI Design
• UX Design
• Illustration

Education

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MA Industrial DesignPolitecnico di Milano
Oct 2008 - Dec 2011Milan, Italy
Studios specific for Communication Design