About me
I am currently the Visual Merchandiser for Bucherer 1888 Fine Jewellery and Watches and previously I was a Visual Merchandiser for Beauty at Harrods. I have 5 years experience in Luxury Visual Merchandising and have 7 years in Luxury Retail.
I have strong experience working with multiple boutiques as well as Department Stores. I solely run the VM for 7 retail locations in the UK. These include Rolex One Hyde Park, Bucherer Westfield, Bucherer Covent Garden and Wonder Room Selfridges. As well as Rolex Selfridges Boutique and Bucherer Fine Jewellery Boutique. I have also managed and assisted on constructions and refurbishments of these Stores, more recently our new flagship store Bucherer Covent Garden and Rolex One Hyde Park.
In my role I also produce the Visual Elements for high profile events, these include our Rolex OHP Store Launch Party and a 150 VIP guest seated dinner at the London Portrait Gallery.
Projects
Work history
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Visual MerchandiserBucherer
London, United KingdomFull Time
Presently I am the sole member in the VM team within the UK and report to the Managing Director. I personally oversee all the VM in our stores throughout the UK. Our locations consist of Rolex One Hyde Park, Selfridges Wonder Room, Bucherer Selfridges Boutique, Rolex Selfridges Boutique, Bucherer Westfield, Bucherer Covent Garden & John Lewis Ox St.
I managed the VM in our new flagship Bucherer Covent Garden store. I designed the lighting concept and project managed the approval and production of our Multi Brand areas. In addition to this I managed the VM on the new refit of our Rolex OHP Store.
Throughout the year I design our one off Bucherer Blue displays in the UK which feature in the central display tanks within the Selfridges Wonder Room. These tanks are the largest display units in the centre of the watch room and are seen by high footfall every day. The first display I designed, project managed and installed since joining the company in 2018 was taken by our HQ to be displayed at our Worldwide Bucherer Blue launch in Zurich.
My daily tasks include liaising with our Swiss VM team at HQ and managing our internal brands ‘Bucherer Fine Jewellery, Bucherer Blue and Bucherer Certified Pre Owned’ as well as overseeing all our external brands displays and VM within our stores. I liaise with the Visual Merchandisers for the brands we sell and make sure they are up to our standards and are in line with our VM guidelines which I have set for the location. Monthly I manage our promotional sites which are located throughout our stores. I feedback on the brands proposed design and assist with their install and derig of their displays.
When our Marketing Team have events I coordinate the style, visual elements and production of the event. I have worked on a Bucherer Blue event in the Tower Bridge Walkways to intimate VIP client dinners in our stores and private residences. A big achievement of mine was producing and working on the visual elements for a 150 seated guest dinner at the National Portrait Gallery.
Visual Merchandiser - BeautyHarrods
- London, United KingdomFull Time
On a daily basis I worked with Luxury Beauty and Fragrance brands, developing their proposals for our promotional sites and liaising with contractors with regards to their builds and operations.
Weekly I communicated with General Sales Managers, Buyers and Retail Directors regarding Merchandising Schemes, Visual Guidelines and any concerns on the shop floor.
I created visual planograms and guidelines which are used by the Managers and Retail team to ensure that Harrods Visual Standards are met, and to keep consistency throughout the Beauty Halls.
Following a yearly marketing calendar I project managed creative projects from the initial design stage to installation. I worked with brands on new counter designs and new shop fits and when Beauty events happened I work with the Events team on all visual aspects and with the Buyers on New product launches.
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Skills
- Microsoft Officce
- Microsoft
- Microsoft Excel
- Microsoft Offic
- Microsoft Outlook
- Microsoft Powerpoint
- Microsoft Word
- Adobe Acrobat
- Adobe Photoshop
- Adobe Indesign
- Visual Development
- Visual Identity
- Visual Manager
- Visual Design
- Visual Merchandising
- Visual Branding
- Event Coordination
- Event Design
- Event Logistics
- Event Management
- Event Catering
- Event Concept
- Event Curation
- Project Execution
- Project Management
- Project Leader
- Project Planning
Education
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Vogue Fashion DiplomaConde Nast College
- London, United Kingdom
I worked with Louis Vuitton on a Visual Merchandising Project which incorporated their Sloane Street store and surrounding stores including Harrods. I came up with a Visual Proposal for a new refurbishment and layout of their current store. This involved Market Research, Category Spilt and a new Interior Design scheme.
Introduction to the Fashion Industry Short Course London College of Fashion, UAL
- London, United Kingdom
Awards
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Employee of the YearBucherer
I was awarded employee of the year after being in the company for 6 months