About me
Editor and content strategist with a demonstrated background in forecasting and translating trends across fashion, lifestyle and culture industries, helping clients deliver best selling products at the right time.
Work history
Womenswear StrategistWGSN
- London, United KingdomFull Time
Womenswear Strategist for the world’s leading trend forecasting company, responsible for WGSN's leading a team of global editors to create WGSN’s flagship Women's and Young Women's Forecast. Delivering content to over 6,000 of the world's biggest fashion brands in over 100 countries, this role balanced commerciality and innovation, driving the vision for design content and product two years ahead of season.
• Commercially translating fashion, lifestyle and cultural trends for a global portfolio of clients
• Responsible for commercial product design and direction across categories, including seasonal key items and close-to-season design capsules
• Analysing proprietary data in order to strategically advise client on product direction ahead of season
• Building and maintaining relations with a global client base, regularly speaking in webinars, client conversations and WGSN Trend Talks, brining in on average £40k of new business per talk
• Creating change within the business and fashion industry at large by representing WGSN Fashion on the Ascential Diversity & Inclusion Team
Womenswear EditorWGSN
- London, United KingdomFull Time
• Delivering Womenswear trend analysis reports, including catwalks, buying, tradeshows, fashion intelligence, future forecasts, street style and shopping analysis
• Analysing in-house data to advise and execute the seasonal global content strategy across Fashion
• Filming and self-editing videos for Instagram WGSN Editor Updates series, generating over 17k UPV's per video
• Moderating a monthly Instagram Live Panel, discussing the latest happenings in the industry with Editor's and guests
• Bespoke trend consultancy for WGSN's advisory service
• Leading trend workshops for schools, teaching students consumer mapping and creative business strategy
+ Show more
Skills
- Brand Consultancy
- Trend Forecasting
- Journalism
- Design Development
- Creative Direction
- Strategy Consulting
- Womenswear Design
- Design
- Content Advisor
Education
BA (Honours) Fashion Design and RealisationUniversity of The Arts London (UAL)
- London, United Kingdom
FdA Art and DesignUniversity of The Arts London (UAL)
- London, United Kingdom
Awards
Best CollaboratorWGSN
Award for best collaborative individual - for work across forecast projects - tying together the aesthetics across Women's, Youth, Print and Graphics and Textiles departments