Anna Strom
Available

Anna Strom

Creative ProducerLondon, United Kingdom
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Anna Strom
Available

Anna Strom

Creative ProducerLondon, United Kingdom
About me
I am a creative all-rounder with a flair for storytelling and delivering exceptional content that entertains, informs and inspires. I have over 18 years’ experience in television and video production and have worked on long and shortform content for clients including Heineken, LEGO, DFS, IBM, Citrix, BBC, ITV, Channel 4, FOX and Netflix. I am skilled in client pitching, creative ideation, shoot planning, studio and location filming, writing and editing and I am keen to further my experience in branded content in either a permanent or freelance role.
Projects
  • Katherine Ryan: Parental Guidance - UKTV
    Katherine Ryan: Parental Guidance - UKTVI worked as Edit Producer on two episodes of this reality / ob doc series in which Katherine investigates different parenting techniques as well as analysing her own home life. I was responsible for organising rushes, identifying key storylines, cutting down master interview and actuality and sourcing music for the editors.
  • DFS Three Peaks Challenge for Children in Need
    DFS Three Peaks Challenge for Children in NeedCorporate video in which three teams of DFS team members each carry a sofa simultaneously up the Three Peaks. I followed the Ben Nevis team and directed shots and sync to tell the story of the climb.
  • Walk the Line - ITV
    Walk the Line - ITVI worked as Edit Producer on this fast-turnaround singing competition for ITV. I cut episode parts and VTs, sourced music and ensured all network and executive notes were applied. This is a clip from one of the episode parts I cut.
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Work history
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    Edit ProducerSelf Employed
    London, United KingdomFreelance
    I am responsible for shaping programme content and narratives, collaborating with editors, graphic designers and composers, prioritising concurrent editing projects and ensuring all network requirements and deadlines are met. My expertise extends across a range of television genres from reality and documentary to primetime gameshows for both the UK and US. I have good knowledge of post-production software including Avid and Premiere. Key Projects: o Cut stories for two episodes of the UKTV documentary series 'Katherine Ryan: Parental Guidance' o Cut three episodes of the BBC 3 factual series 'Plastic Surgery Undressed' o Worked on the FOX series 'I Can See Your Voice' and 'We Are Family' o Cut VTs and episodes across two series of 'The Cube USA' for TBS o Cut three episodes of the Netflix gameshow 'Cheat' o Worked on the ITV singing competition 'Walk The Line' o Worked on two series of the ITV gameshow 'In With A Shout'
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    ProducerSelf Employed
     - London, United KingdomFreelance
    As a Question / Game Producer, I led and mentored others in the creation of engaging games / challenges and factually accurate quiz question content. I implemented industry best practices to ensure strict timescales and budgets were met without compromising on quality. Additionally, I developed excellent writing skills and the ability to adapt content for a diverse range of audiences and clients. o Worked with memory experts to develop celebrity challenges for Channel 4’s Can I Improve my Memory? o Led the question team on ITV’s high-profile quiz show Who Wants to Be a Millionaire? o Led the games team in the creation of visual games for ITV’s 5 Gold Rings As a Casting Producer, I sourced contributors and onscreen talent, produced taster tapes to pitch to clients and managed casting teams. I developed strong communication skills and was successful in innovating new ways to connect with potential contributors including building relationships with third parties and using social media channels. o Cast house buyers and sellers for Channel 4’s Selling Houses with Amanda Lamb o Found YouTubers to front content for the LEGO YouTube channel As a Development Producer, my contributions included the ideation of new television formats and the creation of pitch decks. I developed strong design and presentation skills and am competent in using Canva and PowerPoint and pitching to clients and talent. o Developed a new US comedy gameshow fronted by a well-known hip-hop group for Vice. Created an interactive pitch deck and pitched the format over Zoom to US executives and talent. o Created the question pitch deck for a new More 4 quiz. The show was commissioned as Very Hard Questions o Wrote a pitch deck and produced a run through pilot of a new ITV comedy gameshow. The show was commissioned as Re-Play 2018 with Richard Osman
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Skills
  • Project Management
  • Content Ideation
  • Budget Management
  • Planning
  • Content Creatiion
  • Directing Shoots
  • Writing
  • Storytelling
  • Team Management
  • Post Production
Education
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    Postgraduate Diploma Broadcast JournalismSheffield Hallam University
     - Sheffield, United Kingdom
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    BA (Hons) GeographyThe University of Hull
     - Hull, United Kingdom