Anna Strom

Anna Strom

Creative Producer / Content Producer / TV ProducerLondon, United Kingdom
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Anna Strom

Anna Strom

Creative Producer / Content Producer / TV ProducerLondon, United Kingdom
About me
I am a creative all-rounder with a flair for storytelling and delivering exceptional content that entertains, informs and inspires. I have over 18 years’ experience in television and video production and have worked on long and shortform content for clients including Heineken, LEGO, DFS, IBM, Citrix, BBC, ITV, Channel 4, FOX and Netflix. I am skilled in client pitching, creative ideation, shoot planning, studio and location filming, writing and editing and I am keen to further my experience in branded content in either a permanent or freelance role.
Projects
  • Katherine Ryan: Parental Guidance - UKTV
    Katherine Ryan: Parental Guidance - UKTVI worked as Edit Producer on two episodes of this reality / ob doc series in which Katherine investigates different parenting techniques as well as analysing her own home life. I was responsible for organising rushes, identifying key storylines, cutting down master interview and actuality and sourcing music for the editors.
  • DFS Three Peaks Challenge for Children in Need
    DFS Three Peaks Challenge for Children in NeedCorporate video in which three teams of DFS team members each carry a sofa simultaneously up the Three Peaks. I followed the Ben Nevis team and directed shots and sync to tell the story of the climb.
  • Walk the Line - ITV
    Walk the Line - ITVI worked as Edit Producer on this fast-turnaround singing competition for ITV. I cut episode parts and VTs, sourced music and ensured all network and executive notes were applied. This is a clip from one of the episode parts I cut.
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Work history
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    ProducerSelf Employed
    London, United KingdomFreelance
    Development My responsibilities have included the ideation of new television formats and the creation of pitch decks. I have strong design and presentation skills and am competent in using Canva, PowerPoint and pitching to clients / talent. o Developed a new US comedy format fronted by a hip-hop group for Vice. Created an interactive pitch deck and pitched to US executives and talent, receiving positive feedback. o Wrote a pitch deck and produced a pilot for a new ITV celebrity entertainment format. The show was commissioned as ‘Re-Play 2018 with Richard Osman’. Casting I am experienced in sourcing contributors and onscreen talent, producing taster tapes to pitch to clients and managing casting teams. o Found and pitched up-and-coming YouTube talent matching a specific brief, to present content for the LEGO YouTube channel. o Built relationships with estate agents and contributors to cast house buyers and sellers for Channel 4’s ‘Selling Houses with Amanda Lamb’. Post-Production My contributions have included shaping programme content, narratives and scripts and collaborating with editors, graphic designers and composers. I have managed concurrent editing projects, ensuring all network requirements and tight deadlines were met. I have good knowledge of post-production software, including Avid and Premiere. o Experience in multiple genres including reality, documentary, performance and gameshow o 15 + credits for UK and US networks and streamers including BBC, ITV, Fox and Netflix Creative I have led and mentored others in the creation of engaging games / challenges and factually accurate quiz question content. I have gained excellent writing skills and the ability to adapt content for a diverse range of audiences and clients. o Substantial experience working on first series and leading creative teams on fast turnaround productions. o Skilled in briefing onscreen talent as well as producing from the studio floor and gallery.
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    Assistant ProducerVarious - contract/freelance
     - London, United KingdomFreelance
    I worked as an Assistant Producer (a mid-level role between Producer and Researcher) on a diverse range of shows including travel, property and quiz. My responsibilities included pitching innovative ideas, conducting comprehensive research, finding suitable contributors and locations and providing support to the producers during location and studio shoots. o Set up filming and presenter challenges for the Heineken sponsored special City Limits o Filmed a team of DFS employees carrying a sofa up Ben Nevis for Children in Need o Found contributors for the Channel 4 property show Kirstie’s Best of Both Worlds o Wrote quiz questions for BBC 1’s Break the Safe and was promoted to Producer for the following series
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Skills
  • Project Management
  • Content Ideation
  • Budget Management
  • Planning
  • Content Creatiion
  • Directing Shoots
  • Writing
  • Storytelling
  • Team Management
  • Post Production
Education
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    Postgraduate Diploma Broadcast JournalismSheffield Hallam University
     - Sheffield, United Kingdom
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    BA (Hons) GeographyThe University of Hull
     - Hull, United Kingdom