About me
Business development/ strategy analyst with in-depth knowledge of a broad range of media and technology markets. Active in quantitative and qualitative analysis, report authorship and thought leadership including media and conference presenting.
Work history
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Senior Insight AnalystFreelance (Currently looking for opportunities)
London, United KingdomFreelance
Including:
Analyst, Human Digital @ MCSaatchi
Machine-led market social media insight for a wide range of sectors and clients. Managing and co-ordinating the company's strands of research as well as hands-on planning and writing major studies.
Interim Insight Manager, Girl Effect
Data management and visualisation to inform all parts of the organisation on the progress of its media brands.
Social media analyst, TCP
Analysis of conflict zones and areas of unrest. Interpreting data and insight into long-form reports. Producing heat charts to inform decision-makers
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AnalystIHS Markit
- London, United KingdomFull Time
Analyst with IHS Technology TV Team. I built and analysed data sets about the TV and content industries globally, primarily for metrics such as costs, revenues and output volume.
I wrote short and long-form reports and deliver detailed qualitative analysis to tech, broadcast, content production and investment clients.
Spoke at major conferences (MIP, MIPJunior, Future Digital Media). For two IHS-run conferences annually, built session agenda, sourced speakers and presented IHS data. Example topics: worldwide drama production, children’s TV, digital media distribution.
Represented IHS with regular print and TV interviews leading to both UK national and international specialist trade media exposure. Example outlets: Sky News, The Guardian, Variety.
Skills
- Business Strategy
- Actionable Insights
- Analysing Data
- Media
- Broadcast Media
- Online Media
- Entertainment Media
- Analysing Trends
- Market Analysis
- Data Visualisation
Education
DiplomaNational Film and Television School
- Beaconsfield, United Kingdom
1-year Diploma in Production Management for Film and Television
BAUniversity of Cambridge
- Cambridge, United Kingdom
English Literature