Anna Trotter

Digital Marketing Manager

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Projects

About me

A dedicated, enthusiastic individual who strives to discover and generate beautiful, engaging and informative content. Curious about all things art, design, film and food.

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Skills

  • Marketing PR
  • Copywriting
  • Twitter
  • Editorial
  • Email Marketing
  • Facebook
  • Marketing Strategy
  • Social Media Marketing
  • Content Curation
  • Editing Proofreading
  • Social Content Management

Companies I’ve worked with

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  • We Are Pop Up

    We Are Pop Up

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    • Other
  • Not To Scale

    Not To Scale

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    • Animation & VFX
  • F

    Freelance

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    • F

      Future publishing

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      Work history

      Currently

      Digital Marketing Manager

      Not To Scale

      Jun 2016
      • London, United Kingdom
      • Full Time
      • Responsible for all digital marketing activity for an animation and film production studio working with the likes of Google, Audi and Nike. - Managing all social media and producing assets across Instagram, Facebook and Twitter - Serving as the sole point of contact for press enquiries, coordinating press releases, pitching and writing editorial output for all four studios (London/Amsterdam/New York/LA) - Generating email newsletters to segmented databases for each studio territory - Handling relationships with directors on the Not To Scale roster, driving sales and raising commercial profiles of each - Maintaining and updating the website to ensure it is fully functional and showcasing the best work to agencies and brands - Liaising with film festivals and submitting work to the likes of D&AD, Annecy and Cannes Lions - Attending industry events to stay up to date with market news and creative trends, feeding back in order to implement improved marketing strategies

      2016

      Copywriter

      Freelance

      Mar 2016 - Jun 2016
      • London, United Kingdom
      • Freelance
      • Providing copywriting expertise for clients including We Make Websites. - Researching, writing and editing blog posts and other materials as needed - Working to specific briefs to produce clear, original content aimed at varying audiences - Aligning copy with established company output and adhering to their tone of voice and style - Working on several briefs at once, often to tight deadlines, while ensuring content remains concise, grammatically correct and to the highest standard

      2016

      Content Marketing

      We Are Pop Up

      Mar 2015 - Apr 2016
      • London, United Kingdom
      • Full Time
      • Content marketing, social media management and brand community development. My roles included: - Creating fresh and exciting magazine-style content including interviews with brands, independent retailers and industry experts. - Writing regular guest content for business platforms including The Design Trust and Small Business Saturday. - Redesigning and developing email marketing strategies for weekly and high-profile campaigns. - Maintaining and updating social media platforms with original and engaging content and delivering weekly analytics reports. - Spearheading successful ‘Brand Matching’ campaign, curating brands and spaces for pop-up collaborations via social media, direct emails and telephone outreach. - Designing promotional graphics in line with marketing and advertising strategies. - Engaging with users to support high levels of customer satisfaction and brand loyalty. - Business growth of 30% month on month.

      2013

      Sep 2012 - May 2013
      • Alcala de Henares, Madrid, Spain
      • Freelance
      • Private EFL tutor for Spanish children from ages 3 to 16, teaching vocabulary, grammar and conversation from basic to advanced levels. - Creating original, imaginative and engaging content for lesson plans - Adapting language and tasks to fit to the ability and interests of each child

      2009

      Gallery Assistant

      Edgar Modern Art Gallery

      Jun 2009 - Jul 2009
      • Bath, United Kingdom
      • Internship
      • Assisted with the running of a private art gallery. - Carrying out PR enquiries and client liaisons - Independently researching and writing artist biography web posts.

      2009

      Editorial Intern

      Future publishing

      May 2009 - Jun 2009
      • Bath, United Kingdom
      • Internship
      • Placement with a top graphic design magazine at Future Publishing. - Editing page layout using InDesign and creating blog content - Recording and transcribing interviews - General administration to ensure smooth running of the office

      Education

      2013

      Erasmus Programme

      Universidad de Alcalá

      Aug 2012 - Apr 2013
      • Alcala de Henares, Madrid, Spain
      • Year abroad Erasmus programme studying language, history, media and linguistics.

      2014

      History of Art and Spanish

      University of Leeds

      Aug 2010 - Apr 2014
      • Leeds, United Kingdom
      • Awarded First Class Honours. Focusing on modern and contemporary art, the literature, film, and architecture of Spain and Latin America and yearly elective modules on World Cinema. Commendable extended essays including: New York School, tattoos and anthropology, live animals in contemporary art at Documenta, World Cinema, 20th century Latin American modernist architecture.

      2010

      International Baccalaureate

      The Royal High School Bath

      Aug 2008 - Apr 2010
      • Bath, United Kingdom
      • Higher level English, Spanish, Art. Standard level Maths, Biology, Geography. Awarded for extended essay on the photography of Diane Arbus.

      Awards

      2010

      Award of Excellence

      The Royal High School Bath

      • Extended essay on the Visual Arts for the International Baccalaureate Diploma: "How does Diane Arbus expose the extraordinary amongst the everyday and the familiar in the bizarre?"