PostsProjectsExperienceTeam

Projects

• 1

  Fresh ingredientsA series of fresh ingredient illustrations.
• 1

  The Good Pea Co. rebrand, mascot and packaging designBackground: In May 2020, our Co-founders, Nikki and Su, decided to create their own lip-smacking, nutritious and planet-friendly plant drink. The perks are that their drink is higher in protein than other plan-based milks and also one of the more sustainable options for the planet (alongside oat milk). Goal: The old packaging and brand was too closely aligned to Oatly’s look and feel. With the negative press (and lawsuits around Oatly calling their drink “milk”) attacking oat based drinks for t
• Shop SM Brand Stickers & Art DirectionA series of brand illustrations that show Shop SM's "larger than life" strategy in a delightful and engaging way.

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Work history

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Design DirectorAbnorm Ltd
Jul 2024London, United KingdomFreelance
Design DirectorHuman After All
Jul 2019 - Jun 2024London, United KingdomFull Time

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Skills

• Graphic Communication
• Illustration
• Design Direction
• Brand Activation
• Branding
• Idea Generation
• Visual Identity
• Visual Arts

Education

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(BA Hons) Graphic DesignNottingham Trent Univeristy
Aug 2010 - May 2013Nottingham, United Kingdom
Graduated with a 1st class honours from Nottingham Trent University in 2013. Was part of New Blood D&AD festival. Had several internships with agencies like Venture3 and The One Off while at university.