Anna WM is a freelance writer, producer, project manager and business owner living the good life by the sea in Margate, UK.Locked Pro Plan feature
I am part of the online lifestyle features team, focusing predominantly on travel.
I am part of the online and print features team for House of Coco, a luxury travel and lifestyle magazine aimed at millennials. I created the concept and curate the Girl Bosses of Great Britain series where I speak with British female entrepreneurs to shine more light on the realities of running your own business, how you can get there and what it takes to be a real #GirlBoss.
Project management of C-suite level business school learning interventions, working closely with Client Directors, learning designers, faculty and senior client-side stakeholders. I manage client accounts varying from one-off, high impact programmes to extended learning journeys employing both face to face and digital. Clients include: Prudential, Mars, Rabobank, Coesia, GSK, William Hill, Ping An & multiple Chinese Business Schools such as CKGSB.
Instrumental in the re-positioning of the new company values and developing the New Business and Marketing plan for 2017. At National Schools Partnership we are passionate about Building Brilliant Futures for Our Children through the power of inspirational learning and helping our clients to engage in supporting education while achieving their own business ambitions.
Employee research consultant specialising in the Retail and Media Sectors. Responsible for managing existing employee engagement relationships and expanding our offerings of complementary employee research methods such as EVP evaluation, learning needs analysis and customer centric development. Collaboration with Insight colleagues to deliver 'hot topic' webinars and presentations at networking events within the UK. Supporting the creation of marketing collateral and social media content. Clients include: AS Watson, Pret a Manger, John Lewis Partnership, New Look, WDFG, NotOnTheHighStreet.com, Agent Provocateur, DMG Media, Greggs
Pitch and delivery Account Manager for a wide range of disciplines including Digital & Print Ad Campaigns, Film, Events, Digital incl. Websites & Social Strategy, Brand Creation. Experienced creating and delivering B2C and B2B activities - from social activations of a romantic troubadour on the SouthBank for a Valentine's Day limited edition drink to interviewing independent lawyers for an annual multimedia report. Clients included; Richemont Group, Pernod Ricard, Firefox, JuiceBurst, Cyclone Promotions, LexisNexis and Low Carbon.
Lead client contact for a number of high profile accounts and projects across Mind Gym's Finance, FMCG, Retail and IT clients. Maternity cover for Financial Services Client Director during Summer 2013. Collaborated closely with sales and creative teams to provide the client with excellent service and help drive business change through their people. Within the Service team I managed three client service co-ordinators. Projects ranged from consulting and managing delivery of distributed programmes to scoping and project managing a global, multilingual 3 year long programme for 10,000 managers. Most large programmes include bespoke engagement - experienced creating physical and digital campaigns with internal teams and freelancers to garner interest for learning programmes. Key clients included: Thomson Reuters, Unilever, RBS (Promoted from Small Business Client Service Co-ordinator in October 2011 and from Senior Client Service Co-ordinator in January 2012)
B2B and B2C representation of the college at overseas educational fairs in Kazakhstan, China and Bangladesh. Developed new relationships with foreign schools and universities in the UK. Liaising with embassies, agents and students from all continents on a daily basis. Overseeing the entire admissions process from initial contact to guidance through the visa process. Creative problem solving in consistently exceeding target number of fee paying students (on average 230 students, approximately £2 million) New marketing focuses proved effective in not only increasing revenue but also in student and sponsor engagement.
BA Hons 2:1 , included Year Abroad teaching English in Spain