Some highlights: I’ve built a bike out of bamboo, worked as arts editor for an app, churned out tag lines for a tech giant and road tripped across California with five famous influencers.
Whether it’s commercial copywriting for a household name or an interview for an independent magazine, I approach every creative project with gumption. As someone with an entrepreneurial spirit, I can't resist the allure of a budding startup. As such, I've worked with some of London's best, from travel media (DOJO) to retail disruptors (Appear Here).
Currently, I’m Contributing Editor at Glorious (glorioussport.com). It’s been quite the journey. I played a pivotal role in launching the multimedia platform (in a pandemic) and growing our audience to thousands within a few months.
Clients have included: national and international tourism boards, hotel chains, FMCG companies, galleries, museums, restaurants, art festivals, wellness warriors, luxury lifestyle, travel tech, automotive and fashion brands.
Head this way for some old fashioned horn tooting: www.annabelherrick.com/what-they-say
Experienced in: WordPress, SquareSpace, Google Analytics, Hootsuite, Later, Google Drive, Excel, Word, SemRush and Mailchimp.
Projects
Work history
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Freelance Contributing EditorGlorious Sport
London, United KingdomFreelance
As an ambassador for this nascent media brand, I have played a pivotal role in the launch and growing our audience to thousands within a few months.
-Editorial: Write, brainstorm, commission and edit content for Glorious: the new lifestyle media brand and paid-for membership club.
-Communications: Manage Tone of Voice, newsletter, partner content, and more.
-CMS: Responsible for fact-checking and proofreading all web copy for UK and global audiences.
-Creative: Source quality assets for visually driven stories; negotiate with photographers and artists.
-Brand partnerships: Initiate partnerships to ensure platform profitability. Portfolio includes Rapha, tokyobike and BLOK, among others.
-Tastemakers: Maintain and build relationships to boost brand awareness, including designers, entrepreneurs, celebrity talent, writers, ambassadors, influencers, etc.
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Freelance Copywriter & JournalistVarious
London, United KingdomFreelance
-Copywriting: Providing Tone of Voice guidelines and copy for major brands, including Google, Casio, Bentley and Timberland, among others. Projects have included product copy, web copy, taglines, packaging, social ads, naming, native content, and more.
-Journalism: Building art/design, travel and lifestyle portfolio across a range of media titles, including Condé Nast Traveller, VICE, Suitcase, STYLIST and Aesthetica, among others.
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Skills
- Writing
- Social Media
- Wordpress
- Brand Copywriting
- Arts Journalism
- Travel Journalism
- Lifestyle
- Content Marketing
- Ad Copywriting
Education
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English Literature, FrenchUniversity of Manchester
- Manchester, United Kingdom