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Annabel Herrick

Freelance writer & PR consultant

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsPR Account Manager - Copywriter - Journalist

About me

Oh the nutshell. My experience covers PR, journalism, copywriting and content marketing. I have worked with national and international tourism boards, hotels, food/drink companies, galleries, restaurants, art festivals, wellness warriors, luxury lifestyle and budding startup brands. I’ve taken journalists bog snorkelling in Wales, written an entire website for Casio, built a bike out of bamboo and road tripped across California with five famous influencers. So, it’s hard to sum up. But everything I do I approach with creative gumption. I thrive when jumping from project to project, avoiding the pigeonhole, with a hunger for clever content. The media industry is continually changing and I believe in riding the wave of the digital revolution instead of fighting it, which is why I love covering cultural travel stories for online ‘millennial media’ titles with finely targeted audiences. Saying that, seeing my 1,800 words on Sweden’s timber architecture in print was *pretty* exciting. I have written travel, arts and lifestyle stories for Amuse (VICE), SUITCASE, Aesthetica, About Time and Casquette (with lots more to come). I am available for freelance opportunities, whether that’s writing catchy copy, helping to promote your brand to the right audience or providing invaluable social media expertise.

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  • Writing
  • Social Media
  • Wordpress
  • Brand Copywriting
  • PR
  • Arts Journalism
  • Travel Journalism
  • Lifestyle
  • Content Marketing

Work history


Freelance writer & PR consultant


Jun 2017
  • London, United Kingdom
  • Freelance
  • -PR and social media consulting for variety of clients in the travel, arts, lifestyle and wellness sectors. -Building journalism portfolio including Sofia, Switzerland and Sri Lanka arts/travel pieces for Amuse (VICE), SUITCASE and Aesthetica. -Ongoing copywriting and content marketing projects with Digitally Human, including blog posts and interview transcripts. -Providing freelance PR and copywriting support at agencies: AMA (A Marr & Associates), Scott & Co, Harvest Digital and Soon_ (Casio/Edifice). Clients include: Morning Gloryville, Daily Goods coffee shop, Graffik Gallery, Roy’s People Art Fair, Making Places (art project), ME v ME Activewear and FizzArrow (leather goods).


PR Account Manager

Black Diamond

Oct 2015 - Jun 2017
  • London, United Kingdom
  • Full Time
  • -Account management: writing press releases, generating creative story angles, organising press events and media missions, leading group press trips, and providing vital insight into the UK media landscape and consumer market. Under management, the Visit San Diego account has seen a 30% increase in media coverage ROI, breaking records from all previous years. -Brand partnerships: spearheaded multifaceted California Collection campaign with Heidi Klein luxury swimwear. Implemented social media campaign, wrote road trip pocketbook marketing material, and oversaw artistic direction with Art Director. -Influencer marketing: led high calibre digital influencer campaign reaching an audience of 5.5 million. -New business: contributing to proposals, resulting in first new client agency win in three years. -Content management: wrote content strategy for OUTSet Film Festival. -Social media: developing expertise in Twitter, Instagram, Facebook, Pinterest, Snapchat, and Weibo. -Strategy: creating and implementing client PR strategies, including curation of editorial pitching calendars. -Reporting: building Excel databases for press coverage AVE and circulation reach to ensure each client’s ROI targets are met. -Digital practices: developing knowledge of web analytics, UX and SEO. Clients: Greater Palm Springs, North and South Lake Tahoe, Huntington Beach, San Diego, and Santa Barbara.


Account Executive

A Marr & Associates

Jul 2013 - Oct 2015
  • London, United Kingdom
  • Full Time
  • -Content management: curated several client blogs’ editorial calendars and managed Wordpress and Squarespace CMSs. -Line management: mentored Press Assistant and intern, providing social media and blog content support. -E-marketing: managed several client Mailchimp e-newsletter distributions. -New business: created and pitched new business Powerpoint presentations. -Broadcast media: assisted clients featuring on ITV and BBC. Clients: Slovenia Tourism, VI Hotels & Resorts, Brecon Beacons National Park, Forman & Field, Bamboo Bicycle Club, Chilcott, and more.



English Literature, French

University of Manchester

Sep 2009 - Jul 2013
  • Manchester, United Kingdom