Annabel Wilkinson

Annabel Wilkinson

Project DirectorLondon, United Kingdom
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Annabel Wilkinson

Annabel Wilkinson

Project DirectorLondon, United Kingdom
About me
Project Director, Event Producer and New Business with experience in immersive dining events, experiential pop ups and roadshows, festival activations and immersive theatre, for brands, corporate hospitality and private parties. Working at Account Director level, driving new business, leading pitch processes, implementing business & marketing strategies and managing financial forecasting. I'm a keen enthusiast for all things interactive and creative, whether it be telling a brand story through performance, tech and food, photographing cities and people, or dabbling in my more recent hobbies of watercolour painting and video editing!
Projects
  • Soap & Glory
    Soap & GloryA sensorial and shareable two phase edible adventure to raise awareness of Soap & Glory’s two new product launches in the Call of Fruity range, with an influencer and press launch in Central London.
  • Amazon Prime Video
    Amazon Prime VideoIconic American food meets Wimbledon flavours - a photoshoot and live sampling event at Box Park Shoreditch to promote Amazon Prime Video showing the US Open Tennis Championships in the UK and Ireland.
  • Tesco's Feast of the Century
    Tesco's Feast of the CenturyHow does Tesco celebrate 100 years of delivering Christmas? We took 100 guests over two nights on a journey back to 1919, then through the power of performance, projection and food, brought them forward an era at a time until they arrived at Christmas present and future.
  • Olam International's 30th Anniversary
    Olam International's 30th AnniversaryAn immersive gala dinner using videography, performance and bespoke food design at the Ritz Carlton in Singapore for 800 people, to celebrate Olam International's 30th Anniversary and to showcase how they are reimagining agriculture and food systems globally, to ensure a sustainable future for our planet.
  • Le Creme Carousel
    Le Creme CarouselMulti-space, self navigated experience telling the tale of the lost circus through theatre, dance and themed food and drinks, to entertain guests at a Willy Wonker meets The Greatest Showman edible adventure.
  • Dead Man's Fingers SkullCuts Pop-Up Barbershop & Bar
    Dead Man's Fingers SkullCuts Pop-Up Barbershop & BarTo get new Cornish spiced rum brand Dead Man’s Fingers to the heart of the conversation in the rum category, we created SkullCuts, a skull-focused unisex pop-up barbershop and bar in Shoreditch, specialising only in ‘close to the bone’ styles, served with DMF cocktails.
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Projects credited in
  • Warburtons 'Bagel Bonanza'
    Warburtons 'Bagel Bonanza'Set design for immersive dining event with Gingerline's Flavourology to promote Warburtons bagels.
  • Soap & Glory 'Call of Fruity' Press launch
    Soap & Glory 'Call of Fruity' Press launchPR dining event with Gingerline's Flavourology to launch Soap & Glory's new "Call of Fruity" new shower products
Work history
    Bompas & Parr logo
    Bompas & Parr logo
    Project DirectorBompas & Parr
    London, United KingdomFreelance
    Flavourology logo
    Flavourology logo
    Senior Account Manager, Event Producer & New BusinessFlavourology
     - London, United KingdomFull Time
    Designed, produced & managed bespoke immersive events for brands & corporate hospitality, including Google, Tesco, Amazon, Soap & Glory, BRITA, Sensodyne & Warburtons, to drive press coverage, excite social influencers, change brand perception and reach key, and often new, target audiences, or simply just to entertain! Responsible for experience design, managing the clients, budgets, suppliers & venues, and driving new business.​
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Skills
  • Events Production
  • Account Handling
  • Project Management
  • New Business
  • Supplier Management
  • Client Management
  • Budget Management
  • Logistics Management
  • Microsoft Office
  • Pitching
Education
    N
    N
    1st Class Degree BA Hons Media, Communication & Cultural StudiesNewcastle University
     - Newcastle upon Tyne, United Kingdom