Annabelle Letten

Annabelle Letten

Writer, EditorLondon, United Kingdom
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Connections
Pip Jamieson
Brendan McKnight
Enea Papa
Annabelle Letten

Annabelle Letten

Writer, EditorLondon, United Kingdom
Projects
  • The Essential Oils Handbook
    The Essential Oils HandbookLush is known for its distinctive scent on the high street, but what makes it smell that way? This in-depth brand book and accompanying global campaign explored the natural and synthetic fragrances that go into Lush products. A combination of editorial articles, illustration and photography, the Essential Oils Handbook explored the histories, processes and stories behind one of nature's most intriguing ingredients.
Projects credited in
  • Lush Times magazine
    Lush Times magazineThe new Lush Times magazine champions innovation, sparks change, and gives a platform to diverse voices. We believe in ethical storytelling that's fair, well researched, and meaningful. The first issue, "Join the Regeneration" focuses on stories of people regenerating social and environmental systems, and making positive changes. Here's a sneak peek at some of the contents: Aloe Roots This is the story behind Aloe secundiflora, which goes into Charity Pot body lotion and Parsley Porridge so
  • Naked House
    Naked HouseART DIRECTION \ LEAD DESIGN \ PROP SOURCING \ STYLING \ CURATION \ DESIGN Client: Lush Part of Lush’s annual creative showcase, the Naked House was part gallery exhibition and part immersive experience with a message of the problem of plastic pollution caused primarily by the single use of plastic packaging and the limitations of recycling. A five-floor showcase including a tour through the fascinating history of packaging. Naked House tells the story of packaging past, present and future. Credi
  • Lush Times Magazine
    Lush Times MagazineTimes have changed, and there’s a new magazine in town. Call it a lifestyle zine, call it a journal, just don’t call it a catalogue. Within these pages, are ideas to spark change. Soak up stories of people regenerating the planet and social systems, from the Maasai women growing aloe in Kenya, to tearing down beauty norms in the age of social media. Hear from Harnaam Kaur, the Sumatran Orangutan Society, and other voices from the Lushoverse. And there’s barely a bath bomb in sight. Dip into t
Work history
    CALM – Campaign Against Living Miserably logo
    CALM – Campaign Against Living Miserably logo
    Content LeadCALM – Campaign Against Living Miserably
    London, United KingdomFull Time
    L
    L
    Senior CopywriterLush Cosmetics
    Poole, United KingdomFull Time
Skills
  • Brand Tone
  • Feature Writer
  • Interviewing
  • Headline Writing
  • Writing
  • Product Copy
  • SEO Optimisation
  • Brand Storytelling
  • Feature Writing
  • Editorial