About me

ALWAYS FASCINATED BY THE WORLD OF FASHION, ANNAMARIA HAS CHOSEN TO FULLY FOCUS HER LIFE PATH IN THIS AREA, WITH TRAINING IN TEXTILE DESIGN FROM THE ART INSTITUTE, AND A DEGREE IN FASHION AND TEXTILE DESIGN AT NABA (NUOVA ACCADEMIA DI BELLE ARTI) IN THE ITALIAN FASHION CAPITAL OF MILAN. ANNAMARIA HAS WORKED IN THE FASHION INDUSTRY FOR OVER 7 YEARS, BETWEEN MILAN AND LONDON. SHE HAS WORKED FOR VARIOUS LUXURY BRANDS, CONTRIBUTING TO THE CREATIVE DEVELOPMENT OF THEIR COLLECTIONS. ANNAMARIA HAS EXPLORED DIFFERENT ASPECTS OF FASHION, INCLUDING WOMENSWEAR FOR A’LAB MILANO, JEWELLERY IN THE BIJOUX CATEGORY FOR MARNI, AND MOST RECENTLY, HANDBAGS AND SMALL LEATHER GODS FOR MAYRAFEDANE. ANNAMARIA INDEPENDENTLY CHANGED THE FACE OF THE MAYRAFEDANE BRAND BY REVIVING ITS CREATIVE DIRECTION, AND HER ROLE WAS KEY TO THE SUCCESS AND GROWTH OF THIS RELATIVELY UNKNOWN LABEL AT THE TIME. ANNAMARIA HAS A STRONG WORK ETHIC AND A BOLD CREATIVE VISION, ALONG WITH A DEEP-ROOTED UNDERSTANDING OF CLIENT NEEDS.

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Projects

• 11

  MARNI PROJECTSDesign and product development of Luxury Bijoux/ Embellishments for the well known Italian Ready to wear label Marni.
• 7

  Social Media/Creative Art DirectionArt Direction & Graphic Design of Digital Collages, Gifs and videos for Social Media promotion.
• 3

  Mayrafedane FW18'
• 2

  Mayrafedane SS18Design, patterns, graphics, Embellishment and product development of Mayrafedane SS18' accessories collection.
• 3

  Mayrafedane Resort18'Design, Graphics, Embellishments and product Development for the Mayrafedane Resort17' accessories collection.
• 2

  Mayrafedane FW17Research, Design, Embellishments design and Product Development for Mayrafedane FW17.

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Work history

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Senior DesignerMayrafedane
Jun 2014 - Apr 2018London, United KingdomFull Time
Considering my polyhedric and crucial role in this company I define myself Senior Creative & Executive Designer (Luxury Lg and Slg). Trend Research, Inspiration, Concept, creation of color palette, material sourching, design of Lg , Slg and Embellishments such us: embroideries, Artisanal weaves and other related techniques finalized to Leather gods application. My role also involved Product development, working with overseas manufacture based in India but also based in Italy. Creative Direction & Executive Designer for lookbooks, social media graphic design as well as Design studio Manager, Logistic and Shipments.
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Bijoux DesignerMarni
Oct 2011 - Oct 2012Milan, ItalyFull Time
Research, Materials sourcing, Contacts with supplier, Design and Product Development of Luxury Bijoux Collections as well as special projects Designer.

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Skills

• Fashion Trends
• Collection Design
• Accessories Design
• Contemporary Embroidery
• Abobe Creative Suite
• Contemporary Jewellery
• Colour Palette
• Product Development
• Collection Management
• Embellishment