Projects
Work history
Cultural Strategist / CreativeD&AD
- London, United KingdomFreelance
Cultural Consumer Marketing Lead - EMEA Social & InfluencerGoogle
- London, United KingdomFull Time
Experienced working across Social, Influencer, Brand and Partnerships, in driving cultural relevance and loyalty/community growth.
Strategy
+Lead EMEA social strategy and execution to drive visibility across social platforms
contributing to 192K engagements, up 59% YoY from the previous launch.
Insights & Measurement
+Analysis of Global & Local social channels, gathering and reporting on platforms, competitors and performance insights to enable better future activity.
+Developed the centralised influencer and measurement insights to maximise resources and align approaches for all markets. Led agency briefs and budget negotiation, with approval from multiple stakeholders and reduced costs by 30%.
Social & Influencer Campaigns
+Scaled influencer activations from 3 to 6 EMEA markets for the launch of Pixel 7
+Drove large social campaigns, to amplify cultural moments ie. Black Friday. Google I/O, Earth Day
+Driving efficiencies and best practice sharing
+Drove centralisation of best practice sharing by collating results, learnings and best practices. +Organised sharing sessions within the EMEA region and with APAC enabling stronger global performance.
+Defined and led the EMEA agenda in global and cross-functional forums, ensuring the voice of the region was heard, including program updates and activity tracking.
GenZ Consultant & Apprenticeship Lead
+Planned and hosted 11 events & learning sessions in the span of 9 months to support apprentice's growth in the achievement of their Qualifications.
+Consulted and provided insights for GenZ campaign activations across the business
+ Show more
Skills
- Project Management
- Strategy
- Producing
- Marketing
- Analaysis
- Photography
- Post Production
- Social Media
- Influencer Marketing