Anne 'Koice' Manuales

Anne 'Koice' Manuales

Cultural Strategist, Marketer & PhotographerLondon, United Kingdom
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Zuzu Valla
Beatrice Cardile
Anne 'Koice' Manuales

Anne 'Koice' Manuales

Cultural Strategist, Marketer & PhotographerLondon, United Kingdom
  • The Faces Behind Youth Clubs
    The Faces Behind Youth Clubs“Look closely at the faces you see, Us, representing thousands more We deserve the right to find the voice that has saved us. A space that has provided us with shelter, food, passion and opportunities to grow. A community, A family that made us who we are” Hundreds of youth clubs have been axed due to funding cuts in the past few years. Pushing children and young people towards the risk of violence whilst roaming the streets. We must protect the legacy that youth clubs have built and the imp
  • Growth: Up in the Trees
    Growth: Up in the TreesGaining confidence in who you are and what you love, does not personally come easy to others, including myself, however, when surrounded by the right people, like any trees - growth may be slow and noticeable, nonetheless, we grow.
  • Nike Dunk Community Garden Collage
    Nike Dunk Community Garden CollageI was amazed by the design and the story behind the shoes. Learning that no two pairs are the same, due to the material having been used by offcuts. I wanted to create a homage inspired by its design and the thought behind the product.
Work history
    Google logo
    Google logo
    Cultural Consumer Marketing Lead - EMEA Social & InfluencerGoogle
     - London, United KingdomFull Time
    Experienced working across Social, Influencer, Brand and Partnerships, in driving cultural relevance and loyalty/community growth. Strategy +Lead EMEA social strategy and execution to drive visibility across social platforms contributing to 192K engagements, up 59% YoY from the previous launch. Insights & Measurement +Analysis of Global & Local social channels, gathering and reporting on platforms, competitors and performance insights to enable better future activity. +Developed the centralised influencer and measurement insights to maximise resources and align approaches for all markets. Led agency briefs and budget negotiation, with approval from multiple stakeholders and reduced costs by 30%. Social & Influencer Campaigns +Scaled influencer activations from 3 to 6 EMEA markets for the launch of Pixel 7 +Drove large social campaigns, to amplify cultural moments ie. Black Friday. Google I/O, Earth Day +Driving efficiencies and best practice sharing +Drove centralisation of best practice sharing by collating results, learnings and best practices. +Organised sharing sessions within the EMEA region and with APAC enabling stronger global performance. +Defined and led the EMEA agenda in global and cross-functional forums, ensuring the voice of the region was heard, including program updates and activity tracking. GenZ Consultant & Apprenticeship Lead +Planned and hosted 11 events & learning sessions in the span of 9 months to support apprentice's growth in the achievement of their Qualifications. +Consulted and provided insights for GenZ campaign activations across the business
    Breaks Agency logo
    Breaks Agency logo
    Agency InternBreaks Agency
     - London, United KingdomInternship
    Internship included rotation within the Creative, Project Management & Producer Teams. + Researched and documented possible locations, creatives & references for client briefs + Managed and updated key stakeholder/ vendor data + Trained and showed PMs, Producer & Creatives, during placement
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  • Project Management
  • Strategy
  • Producing
  • Marketing
  • Analaysis
  • Photography
  • Post Production
  • Social Media
  • Influencer Marketing