Work history
Channel Marketing Manager SMB
Responsible for developing and implementing localised marketing programmes for Optus Business Centres:
1. Develop and drive local area marketing (LAM) programmes that lead sales results and facilitate lead generation
2. Develop quarterly partner marketing plans and present these to the Demand Generation and Communications teams, in line with Demand Generation activity
3. Assisted partners (Optus Business Centres) in developing their marketing plans, including managing the channel partner 12 month event calendar, leveraging brand approved assets
4. End to end management of delivering Business Specialists uniforms into Optus Retail stores. This included leading Australian designer(s) engagement, design process management, manufacture, approval, logistics and ongoing fulfillment and ordering process.
5. Manage all Channel Partners microsites (27), proactively engaging to business for any product, pricing or brand updates in conjunction with digital strategy development
6. Manage all Channel Partners Local Area Marketing budgets, and seek out opportunities to spend coop (individual advertising budgets)
7. Project Manager for leading the TEDxSydney Satellite event for Optus as a primary sponsor as part of the SMB thought leadership series. This included all elements of event management, hosting guest speakers, brand activation and room design, through to attendee registration
8. Drive adoption and utilisation of marketing tools, incentives and programmes in channel
9. Monitor and track all local area marketing activities to enforce accountability and responsiveness, maximizing ROI of marketing spend (via Salesforce)
10. Leverage Optus co-marketing partnerships in channel
11. Regularly meet with Channel Partners to understand what’s currently impacting their business and market trends to ensure that all LAM executions meet their needs
12. Monthly updates to channel and wider Brand and Communications team on all LAM activity
Channel Marketing Manager Business
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Responsible for developing and implementing localised marketing programmes for Spark Business Hubs:
1. Led and delivered best in class software called “The Local Market” within a project team to automate and revolutionise how Local Area Marketing is done within Spark Business across the country.
2. Developed and delivered promotional material into the Business Channel including printed and digital, along with supporting the strategies developed by the Senior Channel Marketing Manager and Head of Business.
3. Engaged and forged strong relationships with key internal stakeholders to prioritise offers and space and engage with the Mobile marketing, Home and Business teams to understand upcoming propositions.
4. Worked with Mobile/Home/Business teams to deliver key Acquisition and retention offers to market.
5. Galvanised Spark Business Hubs to utilise their LAM budget to the mutual benefit of Spark and the business hubs.
6. Ensured effectiveness and efficiency of campaign performance (EBIT, ROI)
7. Delivered channel marketing activity on time and on budget. (Channel marketing activity comprises all trade marketing; point of sale, product catalogues, mailers, press advertising, digital advertising via in store screens, ATL Media, trade shows & events.)
8. Shared best practices and successful initiatives across other business hubs.
9. Marketing and Brand: Ensured all communications are on brand, while maximising retail messaging impact.
10. Legal: Ensure clear, accurate communications by engaging legal teams for advice/feedback before print.
11. Financial Management: Management of the budget to agreed levels with strong emphasis on monitoring and continuous improvement of effectiveness.
12. Regularly review of effectiveness and supplier costs to identify and drive cost savings.
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Skills
- Events
- Branding
- Promotions
- Brand Management
- Internet Marketing
- Marketing Strategy
- Communications
- Trade Marketing
- Catalogue
- Local Area Marketing
- Sponosorship
- Door Drop Campaigns
- Digital Content Coordination
- POS Shopper FMCG
- Go To Market Strategy/execution
Education
Diploma of Business (bsb50207) Advanced Diploma of Business (bsb60207) Certificate IV in Fitness Cer
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Health, Exercise and Lifestyle Professional Business double diploma (Specialised to Fitness Business)
Marketing Management
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Bachelor of Commerce & Administration
Awards
ShopperSmart Award
I won the Colgate Palmolive Global ShopperSmart Award for my work on the Colgate Carton Race full IMC campaign and event execution
Silver YCMAD Award
I won the Colgate Palmolive Sliver YCMAD Award for my work on the Colgate Carton Race full IMC campaign and event execution