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Anne Patterson

Channel Marketing Manager SMB

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  • Events
  • Branding
  • Promotions
  • Brand Management
  • Internet Marketing
  • Marketing Strategy
  • Communications
  • Trade Marketing
  • Catalogue
  • Local Area Marketing
  • Sponosorship
  • Door Drop Campaigns
  • Digital Content Coordination
  • POS Shopper FMCG
  • Go To Market Strategy/execution

Work history


Channel Marketing Manager SMB


Dec 2015
  • Responsible for developing and implementing localised marketing programmes for Optus Business Centres: 1. Develop and drive local area marketing (LAM) programmes that lead sales results and facilitate lead generation 2. Develop quarterly partner marketing plans and present these to the Demand Generation and Communications teams, in line with Demand Generation activity 3. Assisted partners (Optus Business Centres) in developing their marketing plans, including managing the channel partner 12 month event calendar, leveraging brand approved assets 4. End to end management of delivering Business Specialists uniforms into Optus Retail stores. This included leading Australian designer(s) engagement, design process management, manufacture, approval, logistics and ongoing fulfillment and ordering process. 5. Manage all Channel Partners microsites (27), proactively engaging to business for any product, pricing or brand updates in conjunction with digital strategy development 6. Manage all Channel Partners Local Area Marketing budgets, and seek out opportunities to spend coop (individual advertising budgets) 7. Project Manager for leading the TEDxSydney Satellite event for Optus as a primary sponsor as part of the SMB thought leadership series. This included all elements of event management, hosting guest speakers, brand activation and room design, through to attendee registration 8. Drive adoption and utilisation of marketing tools, incentives and programmes in channel 9. Monitor and track all local area marketing activities to enforce accountability and responsiveness, maximizing ROI of marketing spend (via Salesforce) 10. Leverage Optus co-marketing partnerships in channel 11. Regularly meet with Channel Partners to understand what’s currently impacting their business and market trends to ensure that all LAM executions meet their needs 12. Monthly updates to channel and wider Brand and Communications team on all LAM activity


Channel Marketing Manager Business

Spark New Zealand

Feb 2015 - Dec 2015
  • Responsible for developing and implementing localised marketing programmes for Spark Business Hubs: 1. Led and delivered best in class software called “The Local Market” within a project team to automate and revolutionise how Local Area Marketing is done within Spark Business across the country. 2. Developed and delivered promotional material into the Business Channel including printed and digital, along with supporting the strategies developed by the Senior Channel Marketing Manager and Head of Business. 3. Engaged and forged strong relationships with key internal stakeholders to prioritise offers and space and engage with the Mobile marketing, Home and Business teams to understand upcoming propositions. 4. Worked with Mobile/Home/Business teams to deliver key Acquisition and retention offers to market. 5. Galvanised Spark Business Hubs to utilise their LAM budget to the mutual benefit of Spark and the business hubs. 6. Ensured effectiveness and efficiency of campaign performance (EBIT, ROI) 7. Delivered channel marketing activity on time and on budget. (Channel marketing activity comprises all trade marketing; point of sale, product catalogues, mailers, press advertising, digital advertising via in store screens, ATL Media, trade shows & events.) 8. Shared best practices and successful initiatives across other business hubs. 9. Marketing and Brand: Ensured all communications are on brand, while maximising retail messaging impact. 10. Legal: Ensure clear, accurate communications by engaging legal teams for advice/feedback before print. 11. Financial Management: Management of the budget to agreed levels with strong emphasis on monitoring and continuous improvement of effectiveness. 12. Regularly review of effectiveness and supplier costs to identify and drive cost savings.


Channel Marketing Executive

Spark New Zealand

Mar 2014 - Feb 2015
  • Responsible for managing the successful and effective delivery of all marketing activities within Spark Retail Channel. 1. Briefed internal and external creative teams, digital team and media & PR agencies with timely and quality communication briefsPOS Development & Distribution in Spark Retail 2. Developed of Monthly Product and Sales Guide in both Spark Retail and Spark Business 3. Executed and managed Spark National Christmas Roadshows across New Zealand 4. Retail Asset rebrand management (in the rebrand from Telecom New Zealand to Spark New Zealand) 5. Digital strategy & content development for Spark Retail Stores 6. Management and delivery of online Internal Sales Incentive programme “The Fuse” eDM management, stakeholder engagement for channel incentives and post campaign reporting 7. Ensured effective communication links within Sales Operations, Brand and Communications and frontline staff to ensure all were aware of upcoming Retail Marketing Campaigns 8. Management of all Local Area Marketing and promotional requests from Spark Retail Stores


Event, Social Media and Office Manager

PHD Cleanse

Jul 2013 - Mar 2014
  • Responsible for managing all social media marketing, Client Account Management and bookkeeping; 1. Built and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification 2. Generated, edited, published and shared daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action 3. Maintained office services by organizing office operations and procedures; preparing payroll; controlling correspondence; designing filing systems; reviewing and approving supply requisitions; assigning and monitoring clerical functions (Xero: accounts receivable/payable and invoicing) 4. Managed and respond to all customer enquiries via the website, phone and social platforms 5. Created sales opportunities via all events and social platforms, and measure their effectiveness 6. Coordinated warehousing and distribution services to limit costs and improve accuracy and customer service.


Social Media, Promotions and Sponsorship Manager

Wellington Fashion Week

Jan 2013 - Mar 2013
  • Responsible for delivering the social meadia strategy and aquiring sponsoprship from major partners: 1. Managing both major and minor sponsors contractual agreements 2. Maintaining and building relationships withexisting sponsors 3. Generation of new sponsorship opportunities and follow up on all sponsorship leads 4. Prepared and maintained sponsirship database 5. Leveraged co-marketing opportunities to galvanise the fashion community and generate PR in the lead up to Wellington Fashion Week (WFW) 6. Evaluated the staffing presence on site and managed all volunteers on the ground 7. Strategy development and execution of all social media content for Wellington Fashion Week via Facebook, Instagram, 8. Delivered content and managed the WF Week blog 9. Development and implementation of all competitions and promotional giveaways across social media


Marketing Executive

Colgate Palmolive

Mar 2010 - Mar 2013
  • Responsible for leading and delivering successful campaigns and product performance for toothbrush and mouthrinse categories as part of the wider Oral Care team: 1. Briefed internal and external creative teams, digital team and media & PR agencies with timely and quality communication briefs 2. Reviewed Aztec, Nielsen & What’s in Store data to provide product P&L and market share reports for toothbrush and mouth rinse categories 3. Reviewed all toothbrush and mouthrinse products and their performance, using the results to formulate the category strategy 4. Recommended and launched new products to market, engaing in full GTM strategy 5. Ensured clear, accurate communications by engaging legal teams, and Colgate globally for advice/feedback before print 6. Responsible for In store activation & promotion management including competition coordination & prize distribution 7. Responsible for Point of Sale development and distribution to both Foodstuffs and Progressive supermarket chains nationwide (New World & Woolworths) 8. Managed the Colgate Toothfairy Facebook strategy and content 9. Managed trade communication internally and externally to sales channels



Diploma of Business (bsb50207) Advanced Diploma of Business (bsb60207) Certificate IV in Fitness Cer

Max International College for Fitness Professionals

Mar 2013 - Dec 2013
  • Health, Exercise and Lifestyle Professional Business double diploma (Specialised to Fitness Business)


Marketing Management

Victoria University, Wellington, New Zealand

Jan 2007 - Dec 2010
  • Bachelor of Commerce & Administration



ShopperSmart Award

  • I won the Colgate Palmolive Global ShopperSmart Award for my work on the Colgate Carton Race full IMC campaign and event execution


Silver YCMAD Award

  • I won the Colgate Palmolive Sliver YCMAD Award for my work on the Colgate Carton Race full IMC campaign and event execution