Work history
Strategist
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> Creating strategic recommendations to pitches and senior clients: understanding the brand problematic, analysing data, uncovering insights into concepts, delivering cross-channels campaigns
> Identifying trends and consumer behaviours to constantly bring fresh ideas to clients & agency teams
> Guiding the creative process by writing inspirational briefs and leading brainstorming to stimulate innovative thinking
> Client-facing: attending briefing, understanding their needs and presenting the recommendations
Main clients: Innocent, Unibail Rodamco (high-end retailer), RATP (public transport), Kenzo, Fiat
Junior StrategistAvantgarde
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> Researching trends, identifying consumer insights and analysing data to delivering reports for clients
> Contributing to delivering strategic proposals to pitches
- Main clients: Le Petit Marseillais, ROC (cosmetics), Lipton, Oreo, Kinder
Skills
- Advertising
- Branding
- Creative Agency
- Presenting
- Market Research
- Marketing Strategy
- Strategic Planning
- Communications
- Consumer Behavior
- Creative Thinking
- Indesign
- Photoshop
- Powerpoint
- Social Media Digital Strategies
- Trends Insight