Anne-Steffie Mallard

Strategist

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Branding
  • Creative Agency
  • Presenting
  • Market Research
  • Marketing Strategy
  • Strategic Planning
  • Communications
  • Consumer Behavior
  • Creative Thinking
  • Indesign
  • Photoshop
  • Powerpoint
  • Social Media Digital Strategies
  • Trends Insight

Work history

2015

Strategist

Havas

Jun 2014 - Dec 2015
  • > Creating strategic recommendations to pitches and senior clients: understanding the brand problematic, analysing data, uncovering insights into concepts, delivering cross-channels campaigns > Identifying trends and consumer behaviours to constantly bring fresh ideas to clients & agency teams > Guiding the creative process by writing inspirational briefs and leading brainstorming to stimulate innovative thinking > Client-facing: attending briefing, understanding their needs and presenting the recommendations Main clients: Innocent, Unibail Rodamco (high-end retailer), RATP (public transport), Kenzo, Fiat

2014

Junior Strategist

Avantgarde

Jan 2014 - May 2014
  • > Researching trends, identifying consumer insights and analysing data to delivering reports for clients > Contributing to delivering strategic proposals to pitches - Main clients: Le Petit Marseillais, ROC (cosmetics), Lipton, Oreo, Kinder