20+ years of experience within branding, packaging, report design and graphics. I have designed brands and packaging for large global brands (e.g. Unilever, The Coca-Cola Company, Bacardi-Martini, Schwarzkopf, etc.) and information materials for several different development organisations (e.g. UNICEF, Jhpiego, Pact, the EU, USAID, etc.).
Creative, organised and skilled in project management, I meet all deadlines. I communicate well and am responsive and easy to work with, always maintaining a solutions-oriented approach.
I have 13 years of experience as a Creative Director and have been an instrumental part of two agency startups (DJPA London & DJPA Africa). I work equally well remotely as part of a team.
Projects
- Logos, logos, logosI love working on logos and identities and have had the pleasure to work on many different sorts of logos; everything from global brands to NGOs, project logos, sub-brands & niche startups. Sometimes they require a typographic solution, sometimes a brandmark, sometimes both. So if you need someone to create from scratch, incrementally tweak a vector curve, perfect a pixel or create the ultimate balance through carefully spaced letters, I'm your person!
- GCCA Reports, Fact Sheets, Brochures & Event materialsI have worked on the information and visibility materials for the EU funded GCCA Tanzania projects for the past 3 years. I design the year-end report, fact sheets, brochures and event materials (concept, banners, tags, PowerPoint presentation/templates). I also create print-ready artworks.
- Social Media Banners & Images for CosmeticsXlash cosmetics keep their brand top by continuously posting lifestyle imagery on digital channels (Facebook, Instagram, Email). I worked on a series of images for generic brand usage and for specific campaigns, combining photography with royalty-free imagery. Quick turnaround and fun to work on, adhering to the brand look, using my photoshop skills and minor bits of copywriting.
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Work history
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Design ConsultantAnnelie Fouquet
Stockholm, SwedenFull Time
Since July 2018 I have been based in Stockholm as a freelance design consultant (I am tax and VAT registered). Working remotely suits me well as I am disciplined, motivated and very service minded, but I am equally suited to working in a team. My assignments are varied and globally diverse.
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Creative DirectorDJPA Africa Ltd.
- Dar es Salaam, TanzaniaFull Time
My partner and I started up DJPA Africa Ltd. in 2005. Originally just the two of us, we grew the company into a medium-sized, full-service advertising and design agency, with 8-10 employees.
I was the Creative Director and was responsible for the design team and creative output. I also managed many of my own clients and sourced new business.
Working in Tanzania has its own unique challenges, and of course a target market that is very different from that in Europe. I enjoy understanding new markets and consumer psychology does in many ways remain similar or the same, even if the cultural approach is different.
The professional creative field is less specialised in Tanzania, which gave me the opportunity to expand my skills beyond branding, FMCG and POS packaging design. I worked on everything from concept and design of short TVC and radio adverts, to designing and producing print materials for reports, events, banners, and branded activations.
Selection of projects worked:
- UNICEF Tanzania Violence Against Children Campaign branding, reports, banners
- UNICEF Tanzania Youth & Adolescence reports
- ILO Coffee Table Book
- GCCA (EU) Reports, Fact sheets, Event branding, Infographics, PowerPoint presentations
- FEMA Youth Magazine Redesign + InDesign templates created / Design of lead articles for 10 issues
- JHPIEGO (USAID/Tanzania Ministry of Health) Tanzania Annual Reports / Sauti Project Branding & Social Behaviour Change Materials / End of project materials for various Jhpiego initiatives
- JHPIEGO SBCC Campaign on voluntary male circumcision (concept, creation & production for above and below the line, information materials for end-users, events, etc.)
- SABMiller (Now AB InBev) Design and launch (packaging, advertising, video/audio, social media, events, merchandising, etc.) of new brand Kili Twist / Balimi Premium Lager (all advertising, print materials, merchandising, interiors, events, etc.)
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Skills
- FMCG Branding
- Graphic Design
- Packaging Design
- Layout Design
- Illustration
- Print Design
- Retouching
- Report Design
- Artwork
- Book Covers
Education
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Bachelor of Arts (BA) Art Center College of Design
- Vevey, Switzerland