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06:pm is an independent marketing agency that provides small to medium-sized fashion and lifestyle businesses with strategic solutions for brand-building and digital communication. Our mission is to create a seamless brand experience and to smooth the boundaries between offline and online through cross-linked brand communication. Presenting content that is relevant, eye-catching and innovative through authentic and emotional storytelling is the prime focus of each project. As Digital Communications Consultant I strategise for businesses across all digital touch-points; social media, email, blogs, websites. As part of this I train in-house teams to align with the new or modified direction, and implement tools to facilitate growth and management.
My role at The Retail Practice was to manage content across all digital touch-points - both creating and curating content that was relevant to the target audience, and establishing The Retail Practice as a best practice example in retail digital marketing. This included the following: Social media marketing manager – voice of The Retail Practice across all social media channels, creation and management of paid social (design, copy, AB testing), development of the marketing plan on an agile, monthly basis. Website manager – producing and managing all website content (imagery, layout, copy). Email marketing manager – creation and dissemination of weekly marketing emails. Client consultation – advising on all of the above for clients (major European retail brands).
A temporary role at Matthew Williamson assisting the Digital Director. This included the following: E-commerce website assistant – product management, website and product copywriting, visual merchandising. Social media assistant – implementation of several platforms not utilised by MW, management and planning.
Assisting the International Wholesale department in client management, order checking and input, merchandising, and producing marketing collateral – copywriting, image sourcing, layout design