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An experienced digital marketing manager and strategist, I worked in-house at British premium fashion brands before moving agency-side to pursue a more dynamic and analytical role. Since the start of my career I have been immersed in the digital world, starting out managing social media accounts for brands and gradually growing to create and manage all digital content across social (earned and paid), websites, email and blogs. Moving to the agency side of the industry allowed me to develop strategical consulting skills, delivering actionable insights and advising on digital best practice for clients. This often involved implementation and management of new digital channels and developing plans in order to maximise on marketing performance. A digital native, I’m always looking for the best and most innovative way to reach audiences, ranging from catchy TOV to strategic influencer marketing campaigns and thought pieces (blogs) that take an opinion on relevant issues and challenge the status quo. From an analytical perspective, my skills range from reporting across Google Analytics, e-commerce and email marketing platforms as well as all key social media accounts, to more in-depth statistical analysis and reporting (SPSS, R, Statplus).Locked Pro Plan feature
06:pm is an independent marketing agency that provides small to medium-sized fashion and lifestyle businesses with strategic solutions for brand-building and digital communication. Our mission is to create a seamless brand experience and to smooth the boundaries between offline and online through cross-linked brand communication. Presenting content that is relevant, eye-catching and innovative through authentic and emotional storytelling is the prime focus of each project. As Digital Communications Consultant I strategise for businesses across all digital touch-points; social media, email, blogs, websites. As part of this I train in-house teams to align with the new or modified direction, and implement tools to facilitate growth and management.
My role at The Retail Practice was to manage content across all digital touch-points - both creating and curating content that was relevant to the target audience, and establishing The Retail Practice as a best practice example in retail digital marketing. This included the following: Social media marketing manager – voice of The Retail Practice across all social media channels, creation and management of paid social (design, copy, AB testing), development of the marketing plan on an agile, monthly basis. Website manager – producing and managing all website content (imagery, layout, copy). Email marketing manager – creation and dissemination of weekly marketing emails. Client consultation – advising on all of the above for clients (major European retail brands).
A temporary role at Matthew Williamson assisting the Digital Director. This included the following: E-commerce website assistant – product management, website and product copywriting, visual merchandising. Social media assistant – implementation of several platforms not utilised by MW, management and planning.
Assisting the International Wholesale department in client management, order checking and input, merchandising, and producing marketing collateral – copywriting, image sourcing, layout design