Annette Lin
Available

Annette Lin

Editor and content leadMexico City, Mexico
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Annette Lin
Available

Annette Lin

Editor and content leadMexico City, Mexico
About me
I’m a freelance features journalist, copy editor, copywriter and branding specialist based in Mexico City, where I work with branding agency Savvy Studio, among other projects. Recent projects for Savvy have included re-branding and copy writing for luxury minimalist clothing label Handvaerk; branding creative direction for artisanal Mexican tiling specialist Tata Mosaicos, who architect Frida Escobedo chose to use in Aesop's New York store; and branding creative direction and copy writing for high-end bed linen company Lay. Other recent projects have included branded content for Spotify and Atlantic Re:think, the content marketing of The Atlantic. Prior to this I was based in Brooklyn, New York, and London, UK, and finally Sydney, Australia, a place I still call home. I have an M.A. in Journalism at Columbia University, where I specialized in art, architecture and culture.
Projects
  • Masa Gallery
    Masa GalleryMasa is a design platform and gallery in Mexico City that has featured work by Jose Dávila, Frida Escobedo, EWE Studio, Pedro Reyes and Tezontle Studio, among others. At Savvy, I assisted in conceptualizing the story behind Masa Gallery for its branding identity, using experimental architectural schools and radical art projects from around the world as inspiration.
  • ProxyCo Gallery
    ProxyCo GalleryPROXYCO presents the works of emerging and mid-career Latin American artists, specifically those with ties to Mexico and Colombia. At Savvy, I worked with a graphic designer to conceptualize, research and benchmark galleries, art institutions and cultural figures we could draw on for inspiration to create the design.
  • Behind the Scenes on Roma’s Double Soundtrack
    Behind the Scenes on Roma’s Double SoundtrackBehind the scenes of the music on Alfonso Cuarón's Roma, for Spotify.
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Work history
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    S
    Branding specialistSavvy Studio
    New York, United StatesFreelance
    Based between the New York and Brooklyn offices of Savvy Studio, I work with the founders to research ways to tell stories and convey identity through branding for fashion, art, design, real estate and hospitality clients. Projects I have worked on include our in-house Casa Bosques chocolate line; Tata Mosaicos; Lay; Handvaerk; LES, NY-based art gallery ProxyCo; and several mezcal brands.
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    I
    WriterIndependent
    New York, United StatesFreelance
    Since 2010 I have contributed various op-eds, essays, cultural criticisms and reported features to publications including the Sydney Morning Herald, Matches Fashion's The Style Report, Artsy, CityLab, Teen Vogue and The Nation. Topics I specialize in include travel (both luxury and budget), design, contemporary art, architecture (particularly conceptual architecture), slow design, and Latin America.
Skills
  • Copywriting
  • Editing
  • Journalism
  • Blogs
  • Blogging
  • Creative
  • Features
  • Proofreading
  • Web Content
  • Indesign
  • Word
  • Branding Identity
  • Creative Direction
  • Copyediting
Education
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    C
    Master of ArtsColumbia University in the City of New York
     - New York, United States
    With a focus on arts & culture writing and how these areas intersect with politics and urban living, I complemented my journalism studies with classes in radical functionalism in Latin America and urban planning at Columbia University's Graduate School of Architecture, Preservation & Planning. I also reported an 8,000-word feature article on place branding in Mexico City.
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    U
    Bachelor of Arts - Double Degree - Journalism & International StudiesUniversity of Technology, Sydney
     - Sydney, Australia
    With a broader focus on journalism, I also spent one year on exchange at the University of Guadalajara, Mexico