Annette Lin

Editor and content lead

Mid Level
Mexico City, Mexico
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About me

I’m a freelance features journalist, copy editor, copywriter and branding specialist based in Mexico City, where I work with branding agency Savvy Studio, among other projects. Recent projects for Savvy have included re-branding and copy writing for luxury minimalist clothing label Handvaerk; branding creative direction for artisanal Mexican tiling specialist Tata Mosaicos, who architect Frida Escobedo chose to use in Aesop's New York store; and branding creative direction and copy writing for high-end bed linen company Lay. Other recent projects have included branded content for Spotify and Atlantic Re:think, the content marketing of The Atlantic. Prior to this I was based in Brooklyn, New York, and London, UK, and finally Sydney, Australia, a place I still call home. I have an M.A. in Journalism at Columbia University, where I specialized in art, architecture and culture.

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  • Copywriting
  • Editing
  • Journalism
  • Blogs
  • Blogging
  • Creative
  • Features
  • Proofreading
  • Web Content
  • Indesign
  • Word
  • Branding Identity
  • Creative Direction
  • Copyediting

Companies I’ve worked with

  • I


    • S

      Savvy Studio

      Work history


      Branding specialist

      Savvy Studio

      Jul 2017
      • New York, United States
      • Freelance
      • Based between the New York and Brooklyn offices of Savvy Studio, I work with the founders to research ways to tell stories and convey identity through branding for fashion, art, design, real estate and hospitality clients. Projects I have worked on include our in-house Casa Bosques chocolate line; Tata Mosaicos; Lay; Handvaerk; LES, NY-based art gallery ProxyCo; and several mezcal brands.


      Jul 2010
      • New York, United States
      • Freelance
      • Since 2010 I have contributed various op-eds, essays, cultural criticisms and reported features to publications including the Sydney Morning Herald, Matches Fashion's The Style Report, Artsy, CityLab, Teen Vogue and The Nation. Topics I specialize in include travel (both luxury and budget), design, contemporary art, architecture (particularly conceptual architecture), slow design, and Latin America.



      Aug 2017 - May 2018
      • New York, United States
      • With a focus on arts & culture writing and how these areas intersect with politics and urban living, I complemented my journalism studies with classes in radical functionalism in Latin America and urban planning at Columbia University's Graduate School of Architecture, Preservation & Planning. I also reported an 8,000-word feature article on place branding in Mexico City.


      Bachelor of Arts - Double Degree - Journalism & International Studies

      University of Technology, Sydney

      Feb 2007 - Nov 2012
      • Sydney, Australia
      • With a broader focus on journalism, I also spent one year on exchange at the University of Guadalajara, Mexico