Projects
- PhotographyFor smaller-scale projects, I’m often the one setting up studio lighting and getting behind the camera to film and take photos – whether it’s executing my own ideas or helping out other designers with theirs. For this project, our team was creating a 5-second video encouraging people to sign into Amazon’s shopping app. We also needed a still image for a particular placement on Facebook and an animated gif, so I arranged a separate shoot and provided retouched selects.
- Amazon Prime Facebook PromoI wrote, designed, and art directed four sponsored Facebook ads for Amazon Prime. These were used not only to promote a free trial of the membership service, but also to test messaging and creative content. Concept, shoot, and edit were all completed within three weeks. More info on my portfolio site
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Work history
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Senior Art Director & DesignerAnnette Rotz Studio
London, United KingdomFreelance
Working across e-commerce, digital marketing, online editorial content, branding and social-first advertising.
Senior Art DirectorDigital Natives Content
- London, United KingdomFull Time
Social first advertising for FMCG and beauty brands
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Skills
- Digital Design
- Photographic Direction
- Branding Design
- Graphic Design
- Art Direction
- Typography
- Branding
- Management
- E-commerce
- Concept
Education
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Bachelor of Fine Arts (BFA), Graphic Design The University of Illinois at Urbana Champaign
- United States
Highlights include working on Ninth Letter, a nationally-distributed and award-winning literary arts journal, www.ninthletter.com and being selected as one of two outstanding seniors in the Graphic Design program 2006.