I am a passionate and results-driven creative professional, with over 15 years of experience transforming ideas into impactful designs and memorable brand experiences. I specialise in delivering innovative and strategic design solutions while maintaining brand consistency. With extensive experience in brand storytelling and high-level design, I capitalise on social media and digital platforms to elevate brand visibility, driving consistent results that leave a lasting impact.
Work history
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Head of Design and EventsSmoove PLC
United KingdomFull Time
As Head of Creative Design and Events at SMOOVE PLC, I lead the development and execution of visually compelling designs across a wide range of formats, including social media, event collateral, brochures, whitepapers, and home-movers reports. My role involves crafting and implementing strategic brand initiatives that increase awareness, drive engagement, and generate leads. I manage multi-channel marketing efforts, including video creation, social media, and email campaigns, while ensuring brand consistency across all touchpoints. Collaborating with senior leadership and cross-functional teams, I oversee budget allocation and support stakeholder communication, contributing to overall business growth. Additionally, I played a key role in a comprehensive rebranding initiative and implemented an event strategy that enhanced broker events, reducing costs and driving stronger ROI.
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Design ManagerLEARNING ENTERPRISES ORGANISATION
- United KingdomFull Time
In this role, I established and developed a new graphics department, laying the foundation for the startup’s visual identity. I led and mentored a diverse team of seven, including designers, animators, videographers, and photographers, fostering a collaborative and innovative work environment. I spearheaded the planning and execution of both UK and global events, enhancing brand presence and stakeholder engagement. Additionally, I oversaw the design and launch of a new mobile app for Android and iOS, contributing to a 4% increase in membership. Through strategic negotiations, I achieved a 30% reduction in print administration costs while maintaining high service quality. My ability to collaborate with cross-functional teams and suppliers across time zones ensured the timely and successful delivery of projects.
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Skills
- Brand Design
- Brand Creative Strategy
- Creative Leadership
- Multi-platform Content
- Event Management
- Design Management
- Print Design
- Digital Marketing
- Social Media Marketing