Annie Li

Annie Li

Senior Designer | Creative LeadLondon, United Kingdom
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Annie Li

Annie Li

Senior Designer | Creative LeadLondon, United Kingdom
About me
A multi-disciplinary senior designer & creative lead based in London. I create design experiences by serving consumers in new and unimagined ways. I’m obsessed with improving the human experience. I’m passionate about solving design problems for real people, building brand experiences and making the world better through design.
Work history
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    Senior Designer / Creative LeadDermatica
     - London, United KingdomFull Time
    Revolutionised Dermatica’s website and redefined overall brand experience. Built a brand new design system, designed ppc pages, treatment pages and consultation journey. Design and customise digital user experience for mobile, desktop and smart devices. Develop design systems, produce web components and pages. Identify new opportunities and solutions through user research and testing to inform design decisions. Responsible for leading art direction across all channels. Refined tone of brand with design/marketing team for UK, Europe and US. Produced creative for social media content, newsletters, email, leaflets and packaging. Developed all new Dermatica packaging and worked on upcoming product development. Work closely with developers, product team, design director and head of social to create new brand experience.
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    Senior Designer / Multi-Channel Design ManagerGlassons LTD
     - Auckland, New ZealandFull Time
    Elevate the online & in store visual experience through creative graphic design and direction for the Glassons brand. Responsible for digital brand creative & direction, visual windows, packaging graphic design. Design and produce weekly digital content - emails, social media posts, stories, web and homepage banners. Coach, mentor, empower, motivate and manage direct reports to ensure achievement, growth and engagement. Communicate to the team and monitor key strategies and drive initiatives through business.
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Skills
  • Graphic Design
  • Packaging Design
  • Photography
  • Video Editing
  • Typography
  • Illustration
  • Branding Design
  • Web Design
  • Print
  • Mobile Design
Education
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    A
    Bachelor of Design (Graphic Design)Auckland University of Technology
     - Auckland, New Zealand
    Focus in Photography, Packaging Design & Branding Design Overall Achievement Grade: A