About me

Experienced Brand & Product Marketing professional with a demonstrated history of working in the global cosmetics industry. Skilled in consumer insight, trends, innovation, new product development, education, copy writing, digital marketing, PR and brand development for luxury & FMCG cosmetics. Experience in domestic and international markets, including tactical & strategic product development & launch in EMEA and APAC markets.

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Work history

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Brand & Comms Marketing ManagerVivalis Beauty Ltd
Jan 2019Trowbridge, United KingdomFull Time
Managing brand marketing and NPD across multiple FMCG beauty brands in established MEA and emerging APAC markets. Key lead on all brand and product development. Research, innovation, trends, market insight and NPD pipeline creation for three existing brands & conception and development of one additional brand, working across established EMEA and emerging APAC markets.
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Marketing ManagerNatural Spa Factory
Aug 2015Bath, United KingdomFull Time
Responsible for all trade (spa) and consumer digital & traditional marketing, education, NPD, content creation and PR for the luxury natural skincare brand. Working closely with Spa and salon accounts across the UK & internationally. Head of training for all spa partners

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Skills

• Brand Development
• Brand Activation
• Brand Communication
• Brand Copywriting
• Product Development
• Product Innovation
• Innovation Strategy
• Client Training
• Employee Training
• Beauty Copywriting
• Beauty Brands
• Beauty Consultant
• Beauty PR
• Beauty Videos
• Beauty Writing

Education

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BAThe University of Hertfordshire
Apr 2021University of Hertfordshire, College Ln, Hatfield AL10 9AB, UK
Bachelor of Humanities; English Language Communication and French