Annie Wong
Available

Annie Wong

Freelance Senior Event Producer / Project Director / Senior Account DirectorLondon, United Kingdom
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Annie Wong
Available

Annie Wong

Freelance Senior Event Producer / Project Director / Senior Account DirectorLondon, United Kingdom
About me
Hello I'm a senior marketing specialist with fifteen years of experience implementing award-winning campaigns. I have a passion for creating unique experiences and bringing brands to life. I'd like to think I'm a creative and resourceful candidate with exceptional skills in project delivery and stakeholder engagement. A proven track record in leading projects from strategic development to on-site delivery. If you need someone to make the impossible possible, I'll find a way! I'm currently looking for a new challenge that matches my curious nature and a chance to make a positive difference.
Projects
  • NY:Skin (for LEO Pharma Pop up gallery space feat. Rankin)
    NY:Skin (for LEO Pharma Pop up gallery space feat. Rankin)LEO Pharma, the world skincare experts teamed up with world famous fashion and portrait photographer Rankin to create a photographic census of NYC’s population by skin type in all its imperfect glory and beauty. A multi-use space, part gallery, part live photography studio, part event space complete with a skin-friendly juice bar.
  • British Airways London 2012 - Employee Engagement Programme
    British Airways London 2012 - Employee Engagement ProgrammeBehind the scenes of BA's brilliant sponsorship activation of London 2012 Olympics was an important employee engagement programme involving multiple stakeholders. I orchestrated various aspects including creative event concepts, partnerships, supplier negotiations, finance and intranet content mangagement.
  • Magnum Pleasure Store
    Magnum Pleasure StoreFew products that are found on the supermarket aisle can claim to be a luxury item, Magnum is one of them. We gave consumers a chance to design their own freshly dipped Magnum if they were happy to join the queues behind Lindsay Lohan...
Work history
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    Project DirectorHot Pickle
     - London, United KingdomFull Time
    Some highlights... *Directed a sell-out event for Ben & Jerry’s “Netflix & Chill’d” *Won Best Global Brand Activation (2017 Event Awards) for NYSkin x Rankin’s pop up gallery in New York which showcased Leo Pharma are the experts in skin disease care *Facilitated the operations of the awarding-winning Magnum Pleasure Store in Covent Garden 2015 (Winner MAPIC Global Pop Up) and South Molton Street 2016 (Event Awards Best B2C Activation). *Conceptualised Unilever’s LUX 3 day conference for international beauty influencers *Orchestrated two huge Regent Street takeovers for Magnum’s new product launches. *Grew the Bottlegreen drinks account into multiple projects and increased client spend YOY. * Opened the Npower's first pop up restaurant to highlight the Fuel Bank users Heat or Eat dilemma *Authored the Account Managers Best Practice Bible and overhauled the agency staffing and risk assessment process
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    Experiential ProducerBMB Advertising
     - London, United KingdomFreelance
    *Delivered the Batiste (dry shampoo) Blue Monday campaign. *Convinced three complementary brands to join our campaign for Batiste Blue Monday to increase campaign reach.
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