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Annika Howard

Content specialist and qualified digital copywriter

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  • LevelMid Level
  • LocationGloucester, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsDigital Copywriter - Web Content Writer - Freelance Copywriter


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About me

Annika (btw you say it so it rhymes with sneaker) An adaptable communications professional, content specialist and an IDM qualified digital copywriter. Experience working in the private and public sector including financial services, healthcare, social science research, estate agency and relocation.

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  • Audience-facing Copywriting
  • B2B Communications
  • B2C Comms
  • Digital Copywriting
  • Ability to Research
  • Content Copywriting
  • Communications
  • Content Strategy
  • Marketing Communication
  • Public Engagement

Work history


Content Strategy and Digital Copywriting Specialist

Push Code

Jan 2016
  • United Kingdom
  • Full Time
  • Working with clients to help them create manageable and achievable content strategies that generate the maximum return on the time and resources. Writing web content for the company’s diverse client base, including website copy for brochure and e-commerence sites, blog articles, micro-copy and help content.



Push Code

May 2012 - Mar 2014
  • United Kingdom
  • Freelance
  • Worked closely with the team at Push Code on a diverse range of projects. Provided copywriting services, writing succinct and optimised webcopy for a variety of different businesses.


Marketing Campaign Manager


May 2011 - Dec 2015
  • Gloucester, United Kingdom
  • Full Time
  • Marketing and budget responsibility, with direct accountability to the Company Boards for Methodist and Baptist Insurance. Developing and implementing the marketing and communications strategy and activity across direct and web channels including event management and stakeholder relations. ● Developed and implemented a clear brand identity for Methodist Insurance. ● Led on the redevelopment of the Methodist and Baptist Insurance websites improving customer experience. ● Regularly achieve open rates of over 50% on email campaigns (compared to an industry average of 22%).


Communications and Engagement Manager

NHS Oxfordshire

Oct 2008 - May 2011
  • Oxford, United Kingdom
  • Full Time
  • Managed a varied portfolio of communications and engagement projects, pro-active integrated media campaigns and other external communications. Media liaison with local, national and trade media, including crisis communications, part of an on-call rota. Managed a press officer and an engagement officer. Produced corporate publications including newsletters and the organisation's Annual Report. ● Implemented a ‘good news’ planner increasing the favourability rate of media coverage by 30%. ● Generated coverage in The Guardian of my 12 days of Christmas sexual health campaign on Twitter. ● Developed a multi-organisation, countywide, sexual health website targetted at young people.


Communications and Promotions Executive

Cartus - Home Sale Network

Sep 2007 - Oct 2008
  • Swindon, United Kingdom
  • Full Time
  • Managed all of Home Sale Network’s marketing and PR activity, working with local and trade press, reporting to the Network's Board of Regional Directors. Produced monthly market reports using data from Network members and Hometrack. Ensured all campaigns were approved by The Trading Standards and Advertising Standards Authorities before their launch.


PR and Communications Manager

Economic and Social Research Council

Nov 2005 - Sep 2007
  • Swindon, United Kingdom
  • Full Time
  • Publicised the ESRC’s research to key audiences through corporate publications, media coverage and high profile corporate events including the summer reception and Parliamentary pre-budget briefings. Worked closely with universities, the national and education press, and the Office of Science and Technology. Managed a communications officer and a budget of £150k.



Digital Copywriting Award – Distinction (Award DC)


Jul 2015 - Sep 2015
  • Teddington, United Kingdom
  • A professionally-recognised qualification covering how to write effective copy for websites, emails, blogs and social media messages that help raise brand profile, and get the best results from the right audience.


BA (Hons) 2:1 Social Anthropology and Cultural and Community Studies

University of Sussex

Oct 1999 - Jun 2002
  • Brighton, United Kingdom
  • Social Anthropology is the comparative study of people throughout the world, their evolutionary history, how they behave, adapt to different environments, communicate and socialise with one another. I specialised in Economic Anthropology and cultural and community studies.