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Annika Walsh

Marketing Manager

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About me

A creative, ambitious and enthusiastic digital marketing professional. KEY SKILLS - Natural strategic ability - A leader in a data and performance driven approach to all aspects of content marketing - Strong communication, organisation and interpersonal skills - Creative and effective – always delivering on time and to a high standard - Proactive and entrepreneurial with ideas - Good influencer


  • Digital Media
  • Marketing PR
  • Music
  • Email Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Web Content
  • Word

Work history


Senior Content Marketing Manager

Blinkbox Music

Mar 2014 - May 2015
  • blinkbox Music was Tesco’s free music streaming service. In just 12 months, the app was downloaded almost 2 million times with users streaming over 1 billion songs. The service went into administration in June 2015. Key Responsibilities: • To establish blinkbox Music as the most fun music-themed content publisher online by creating and curating engaging, relevant and shareable content • To develop the strategy and editorial calendar with key stakeholders and relevant teams in the business, ensuring a data and performance-driven approach • To manage the day-to-day implementation and optimisation of all content marketing activity across Social (Facebook, Twitter, Instagram and G+) and CRM Channels (Email and Push Messaging) including copy writing and basic Photoshop • To work with Music and Product teams to ensure content is delivered at the right time to the right people for maximum impact Key Achievements: • Built a business case for, briefed agencies on and managed the development and build of a new blog ( to ensure the business had an SEO-friendly, mobile-optimised channel with which to engage a digital-savvy casual pop fan who is as interested in the videos, outfits and dance routines as they are the songs themselves • Managed social activity during the sponsorship of UK Live Festivals, including #GetOnStage campaign which reached 7.6 million and organised talent interviews using up and coming presenter Luke Franks (now at The X Factor) • Increased the community size from 60k to 100k with a budget of less than £4k per month


Senior CRM Manager

Blinkbox Music

Jan 2013 - Mar 2014
  • • Set the strategy and managed the day-to-day implementation and optimisation of all CRM and social activity • Worked with all departments to increase monthly retention numbers by 65% in 6 months • Wrote editorial content and created / curated engaging content for the blog and social channels, proactively engaging with music enthusiasts, journalists and fans across to help build the social community and brand sentiment • Managed the Big Reunion TV Series sponsorship across multiple channels with multiple partners and stakeholders • Helped a brand new marketing team settle in with a highly collaborative, helpful and patient manner


Online Marketing & Brand Advocacy Manager


Jul 2011 - Dec 2012
  • • Managed all marketing activity through the acquisition of the company by Tesco, including social and email comms • Developed and launched artist promotions on WE7 – e.g. The Saturdays Radio promotion: each girl hosted a radio show discussing their favourite songs. These were syndicated to top websites including, Digital Spy and EntertainmentWise through widgets developed for the project. The band, management and label all expressed their delight with the concept and results of the promotion • Plus: Organised a successful partnership with We Love Pop Magazine and trended worldwide with a Lawson takeover


Marketing Manager

Metropolis Studios

Jan 2009 - Jul 2011
  • Metropolis Group is the most successful independent recording, mastering, creative and production facility in Europe. • Founded the marketing department at Metropolis Studios and project managed all music releases on the newly launched record label • Managed and maintained all websites, blogs and social media channels to include briefing designers, writing & amending HTML code, copy writing and email marketing


Marketing Assistant

Polydor Records

Apr 2008 - Jan 2009
  • • Provided continuous support to three senior marketing managers at Polydor Records to promote music releases in the UK. • Worked on a wide range of releases including Girls Aloud, The Saturdays, Andrew Lloyd Webber, Miley Cyrus, La Roux, The Automatic, Boyzone and Ronan Keating. • Tasks included: researching and sourcing merchandise, assisting at video shoots/photo shoots / TV ad shoots, liaising with designers for artwork, press ads etc (with creative input and including proof reading).


DVD & Broadcast Assistant

Universal Music Group International

Jun 2007 - Apr 2008
  • Assisted a team of 8 marketing managers to promote music DVDs worldwide. Designed and sent a weekly newsletter to international team members, contacts and retail partners. Trained and managed numerous work experience personnel.



BSc Natural Sciences

Durham University

Sep 2004 - May 2007
  • Modules included: Marketing, Introduction to Management, Statistical Mechanics, Laboratory Skills and Practice, Foundations of Physics, Electromagnetism, Stars and Galaxies, Analysis in Many Variables. Skills Developed: Analytical skills, especially with the science subjects but also through analysing markets. Independent project work in physics developed time-management, research ability and presentational skills. Group laboratory sessions improved experiment planning, data analysis and practical skills, as well as presentational skills (both oral and written). Business modules enhanced my commercial awareness and my desire to pursue a career in this industry, as well as an understanding of company structure and strategy.


A-levels: Physics, Chemistry, Maths

Channing School

Aug 1990 - May 2003
  • A-Levels: Physics (A), Mathematics (A), Chemistry (A) AS-Level: Biology (A) GCSEs: 9 GCSEs (6A*, 3A)