About me
A creative, ambitious and enthusiastic digital marketing professional.
KEY SKILLS
- Natural strategic ability
- A leader in a data and performance driven approach to all aspects of content marketing
- Strong communication, organisation and interpersonal skills
- Creative and effective – always delivering on time and to a high standard
- Proactive and entrepreneurial with ideas
- Good influencer
Work history
Senior Content Marketing Manager
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blinkbox Music was Tesco’s free music streaming service. In just 12 months, the app was downloaded almost 2 million times with users streaming over 1 billion songs. The service went into administration in June 2015.
Key Responsibilities:
• To establish blinkbox Music as the most fun music-themed content publisher online by creating and curating engaging, relevant and shareable content
• To develop the strategy and editorial calendar with key stakeholders and relevant teams in the business, ensuring a data and performance-driven approach
• To manage the day-to-day implementation and optimisation of all content marketing activity across Social (Facebook, Twitter, Instagram and G+) and CRM Channels (Email and Push Messaging) including copy writing and basic Photoshop
• To work with Music and Product teams to ensure content is delivered at the right time to the right people for maximum impact
Key Achievements:
• Built a business case for, briefed agencies on and managed the development and build of a new blog (http://blog.blinkboxmusic.com) to ensure the business had an SEO-friendly, mobile-optimised channel with which to engage a digital-savvy casual pop fan who is as interested in the videos, outfits and dance routines as they are the songs themselves
• Managed social activity during the sponsorship of UK Live Festivals, including #GetOnStage campaign which reached 7.6 million and organised talent interviews using up and coming presenter Luke Franks (now at The X Factor)
• Increased the community size from 60k to 100k with a budget of less than £4k per month
Senior CRM Manager
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• Set the strategy and managed the day-to-day implementation and optimisation of all CRM and social activity
• Worked with all departments to increase monthly retention numbers by 65% in 6 months
• Wrote editorial content and created / curated engaging content for the blog and social channels, proactively engaging with music enthusiasts, journalists and fans across to help build the social community and brand sentiment
• Managed the Big Reunion TV Series sponsorship across multiple channels with multiple partners and stakeholders
• Helped a brand new marketing team settle in with a highly collaborative, helpful and patient manner
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Skills
- Digital Media
- Marketing PR
- Music
- Email Marketing
- Marketing Strategy
- Social Media Marketing
- Web Content
- Word
Education
BSc Natural Sciences
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Modules included: Marketing, Introduction to Management, Statistical Mechanics, Laboratory Skills and Practice, Foundations of Physics, Electromagnetism, Stars and Galaxies, Analysis in Many Variables.
Skills Developed: Analytical skills, especially with the science subjects but also through analysing markets. Independent project work in physics developed time-management, research ability and presentational skills. Group laboratory sessions improved experiment planning, data analysis and practical skills, as well as presentational skills (both oral and written). Business modules enhanced my commercial awareness and my desire to pursue a career in this industry, as well as an understanding of company structure and strategy.
A-levels: Physics, Chemistry, Maths
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A-Levels: Physics (A), Mathematics (A), Chemistry (A)
AS-Level: Biology (A)
GCSEs: 9 GCSEs (6A*, 3A)