About me

I have worked in agencies and client-side in the last five years across various industries including financial services, professional services, healthcare, travel and retail, and have gained experience in global B2C and B2B social media marketing. I am seeking opportunities where I can create a bigger impact by providing fresh strategic vision to the business while creating a better experience for customers.

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Projects

• 1

  Harmony of the Seas launch - Pakour videoActor and freerunning champion Pip Andersen lets loose on Royal Caribbean's largest cruise ship, Harmony of the Seas. This video was produced as part of a large-scale social and PR activation to support the launch of Royal Caribbean new ship.
• A day in the life of an ACCA memberFollow a day in the life of Kabeer Naqvi, Chief Operating Officer at U Microfinance Bank Ltd, and discover how becoming a fully qualified ACCA member has helped with his career success. This video is created as part of the "Day in the life" series by ACCA, a global accounting body. Content was used across social media and CRM in ACCA's prospecting campaign.

Work history

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Social Media ManagerIG Group
Dec 2018London, United KingdomFull Time
IG is a FTSE 250 constituent and a leading provider of CFDs and spread betting with presence in 14 countries. I develop the social media strategy for 9 markets across Europe and US, and manage a team of paid social specialists who deliver and execute global projects for all 14 markets.

Skills

• Social Media
• Social Media Advertising
• Social Media Management
• Social Media Marketing
• Social Activation
• Social Amplification
• Data Analysis
• Data Analytics
• Influencer Marketing
• Photo Editing

Education

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Bachelors of CommerceThe University of Sydney
Oct 2010 - Oct 2013Sydney, Australia
Major in Accounting