Work history
Asset ExecutiveSpark44
Birmingham, United KingdomFull Time
I’m currently working as an Asset Executive in charge of Jaguar Land Rover (JLR). The Asset Executive is responsible for responding to client briefs with an ideas-led, creative and technically sound approach, crafting and executing it across a variety of digital media. Translating creative direction and copy from creative briefs into engaging and effective digital designs.
This role requires liaising with JLR across several markets, Project Managers, Product Team, Digital Designers and Market Account Executives in order to ensure all JLR assets across digital media and digital platforms are utilised to engage the brand.
My daily responsibilities include:
● Strong Knowledge of HTML, CSS, Javascript in order to determine functionality of content (image/video) on the site across different platforms to provide accurate responsiveness of content.
● Using Image/Video editing softwares to produce all JLR imagery and video production to be used on across all markets for JLR websites and social media networks.
● Knowledge of IA software and be able to produce both wireframes and interactive prototypes.
● Extensive involvement in the planning and structuring of JLR pages, devising user journeys and mapping-out both high and low fidelity wireframes.
Skills
- Videography
- Photography
- Social Media Marketing
- Digital Media
- Photo Editing
- Web Programming
- Graphic Design
- Web Applications
- Digital Communications
- Photojournalism
Education
C
C
Computer ScienceCoventry University
Coventry, United Kingdom