Performance-driven Senior-level Media Executive with a professional focus in television, film, and digital entertainment marketing, research, and strategy. Comprehensive achievements in core business disciplines including content and business development, production, creative services, and operations.
Work history
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Media & Marketing StrategistMedia Twister Partners
New York, United StatesFreelance
Founder and Principal, Marketing & Media Strategist. Lead and operate strategic research, analytics, and marketing consultancy serving media & entertainment network, studio, distribution, and agency clients.
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SVP MarketingHallmark Channels
- Los Angeles, United StatesFull Time
Led Hallmark Channel and Hallmark Movie Channel consumer and affiliate marketing, media planning, and analytics across linear, VOD, and online platforms for networks and original film properties. Managed internal and external creative and media agency relationships. As member of the senior management team, participated in the management of daily operations and organizational leadership.
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Skills
- Market Research
- Market Strategy
- Market Analysis
- Advertisement Branding
- Entertainment Content
- Media
- Creative Admin
- Research Design
- Production Admin
- Teaching
Education
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Certificate Programs in the Business and Management of EntertainmentUCLA
- Los Angeles, United States
- Management and Strategic Planning for Filmed Entertainment
- Business and Legal Affairs for Filmed Entertainment
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Ph.D. in Media, Culture, and Communication: Media EcologyNew York University
- New York, United States
Doctoral Dissertation: The Impact of Cable Network Television on Broadcast Network Television
(A 45-year Historical Analysis: Implications, Trends, and Future Scenarios).
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