About me
I am a 25 years old creative and passionate Italian girl, currently working as international marketing & communication specialist @ Bulgari, in the Leather Goods & Accessories department.
I took my Master's Degree in Management - Luxury, Fashion and Creative Industries with 110/110 cum Laude.
I love to think out of the box, to be constantly involved in new and challenging activities and to make the most of my imagination and creativity whenever is possible. I am organized, sociable, ambitious and flexible. I love to work in team and connect with other people.
I am a tireless traveller, always looking for new places and cultures to discover, a rock/pop music lover and a passionate amateur musician and singer. I love to spend free time playing my guitar, arranging my favourite songs and singing along with my friends. I am also interested in fashion and always willing to search for unique pieces to create my own style. I am a sport and fitness lover and a volleball player.
I am fluent in English and I have a good knowledge of French. I have great analytical skills and excellent knowledge of the Office Suite.
Work history
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International Marketing and Communication SpecialistBVLGARI (LVMH)
Florence, ItalyFull Time
I am currently working as international marketing specialist in the marketing & communication team of the Leather Goods & Accessories Business Unit.
In this fast-paced, creative and dynamic BU, I am dealing with different activities:
- Digital/Social media creative content creation and amplification activities, together with central social media team
- Website/E-commerce merchandising strategy
- Coordination of different activities linked to special projects/pop-up/capsule collections, on a 360° point of view (launch activities, communication plan, packaging development briefing, digital/social media contents creation, collaboration in distribution strategy definition, etc...)
- Collaboration in omnichannel/innovative projects for customer experience improvement
- Collaboration in defining, together with local marketing & communication team, specific marketing & communication strategies and asset creation plans for the launch of capsule collections or local events
- Weekly Sales, ST and Best sellers reports preparation for special projects/pop-up/capsule
collections
- Continuous interaction with other departments and functions (Product Development, Product Marketing, Retail Merchandising, Corporate Image, Social Media, Omnichannel, Local Marketing & PR, teams, etc...)
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Teaching Assistant for Fashion Management CourseLUISS Guido Carli University
Rome, ItalyFreelance
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Skills
- Marketing
- Communication
- Digital Marketing
- Social Media Management
- Content Creation
- English
- Project Management
- Brand Management
- Teamworking
- Marketing Campaigns
Education
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Master in Digital StrategyPambianco Academy
- Milan, Italy
Online Master focused on different topics within the Digital Strategy environment, such as:
- Trends in consumer behavior
- Planning of a 360° launch, involving both online-offline channels
- Omni-channel approach
- SEO & SEM
- Email Marketing
- User experience design
- Intellectual property protection & Data protection
- Social media strategy
- CRM
- Digital PR
- Digital ADV planning
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Luxury Management Summer TermHEC Paris
- Paris, France
Final Grade: A
The course has involved different themes: luxury diversification, digital luxury and digital marketing, brand management, luxury brand extension, fashion management, luxury hospitality. I have had the opportunity to experience a global environment and to confront myself with people from the best universities worldwide.
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Awards
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Winner of the "Corneliani S.p.a Degree Award 2014"Comitato Leonardo
Winner of the the Degree Award 2014 offered by Corneliani S.p.a through Comitato Leonardo for the best thesis on the development and innovation opportunities for luxury and fashion Made in Italy brands. My thesis was titled: "Lusso e Crisi: Diario di soppravvivenza"H
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Merit Scholarship for the Luxury Management ProgramHEC Paris
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