Over 12 years’ experience in art direction, design and management for retail brands. I'm a passionate creative and my directing style is always communicative, expressive and visual. In my roles, I have mentored and developed a lot of designers, with empathy, enthusiasm and belief. As a designer my style is big, bright, and bold, I adore colour, love looking at new trends in design and implementing them into different creative briefs. I have a huge love for illustration and photography and do both in my spare time, these two disciplines have always centred around what I do.
Projects
- NAPC - Presentation projectWorking on a design project for the National Association of Primary Care, when the Pandemic started in 2020. The brief was to create a designed out presentation that the NAPC could use to show how Covid had changed the way that GP's worked and what the technical benefits have been. My part in this project was to design direct and illustrate original creative that could be used for the presentation. Have attached samples of work displaying the design style. A very fun project to be a part of, w
Work history
Design manager/Head of studioTech21
London, United KingdomFull Time
Heading up a creative design team for a busy studio, increasing creative thinking, and direction output, pushing Tech21 into the next phase. Bringing freelancers into the business to increase creative output and to work alongside the permanent team. Constantly showing what an in-house team is capable of and how people can feed off each other and work together. Working with creative copywriters, animators, motion designers whilst managing everyday requests and making my permanent team grow in what they do. Pushing boundaries when it comes to thinking, designing and mixing it up, and working as a team to get it done.
Global Lead/Senior creative designerSTA Travel
London, United KingdomFull Time
My role as Senior lead at STA Travel has seen me develop and implement art direction and design within the creative department for both off and online. I have injected a lot of passion and time into directing and designing bespoke material which has been used for retail campaigns, major music festivals and travel publications. I have developed dynamic and solid working relationships with senior management, business partners and across both creative and marketing teams. I currently manage and develop junior designers and art workers, whilst being the main creative design lead, which encompasses a lot of illustration.
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Skills
- Graphic Design
- Abobe Illustrator
- Adobe Photoshop
- Adobe Indesign
- Illustration
- Layout Design
- Adobe
- Design Management
- Art Direction
- Typography Design