Antonia Piha
Available

Antonia Piha

Ecommerce, Digital Marketing, Content Creation, Social MediaLondon, United Kingdom
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Pip Jamieson
Deb Ellis
Steph Kaluza
Antonia Piha
Available

Antonia Piha

Ecommerce, Digital Marketing, Content Creation, Social MediaLondon, United Kingdom
About me
I'm an ambitious and dedicated professional with a background in eCommerce, digital marketing, social media and journalism, within the fashion, lifestyle & beauty industry.
Projects
  • Digital Magazine FASHION-TO-GO
    Digital Magazine FASHION-TO-GOhttp://www.fashiontogo-ftg.com/
Work history
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    Content Operations Specialistlululemon
    London, United KingdomFull Time
    - Working on the weekly product launches, ensuring products are set up correctly and published on time based on Excel drop lists - Product, image and content optimisation and pricing uploads for EMEA websites - Working in Salesforce on product attributes including categorisation and filters - Merchandising the site making sure all products and content is up to date and presented in a user-friendly way - Weekly quality assurance, fixing the content and image issues; flagging up any significant problems to external teams - Working closely with the email team delivering product selection featured in the newsletter
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    Founder & Content CreatorFTG Magazine
    London, United KingdomFreelance
    FASHION-TO-GO is a project I created in March 2014 as fashion, style & beauty website. Since then, it has grown into a digital magazine with its social media accounts. - Brand development and constantly working on the image of the website/digital magazine with SEO campaign (www.fashiontogo-ftg.com) - Coordinating and managing page content while being up to date with current fashion, beauty and lifestyle trends - Managing the process of picture selection and layout design of the website with Indesign, Photoshop and WordPress - Photo editing and collage/photomontage creating using Photoshop and - Writing and dispatching email marketing campaigns using MailChimp - Creating a social media strategy to increase interaction with followers; daily updating and managing of social media platforms Instagram, Twitter and Facebook - Managing Facebook and Instagram ads - Monitoring results with Google analytics - Created and worked on FASHION-TO-GO online shop for over a year
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Skills
  • Marketing
  • Social Media Marketing
  • Digital Marketing
  • Communications
  • Digital Journalism
  • Fashion Journalism
  • Blogging
  • Social Media
  • Copywriting
  • Ecommerce
Education
    Fashion Retail Academy logo
    Fashion Retail Academy logo
    Diploma Digital MarketingFashion Retail Academy
     - London, United Kingdom
    As a result of my constant desire for personal and professional development and growth, after university graduation, I enrolled in a one-year Digital Marketing for Fashion course at Fashion Retail Academy in London to enrich my education and knowledge. Covered lessons: - digital marketing strategies - content marketing - email marketing - retention marketing - social media - digital marketing metrics, analytics & search engine marketing - digital marketing ethics and legalities & social responsibility - SWOT and PEST analysis - KPI's - market position & USP - project & budget management - simple website development - web-based user experience
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    Master Degree in Journalism and MediaFaculty of Political Science
     - Zagreb, Croatia
    During the 5 years studying on my Bachelor and Master studies I gained the knowledge about quality research and data analysis, classic journalism forms and online media, public relations and marketing as well as ethics and responsibility. I was a very active student volunteering as a Community Manager at the Faculty as well as working in a student magazine Global for a year which resulted in a special Rector's Award.
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Awards
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    Special Rector's AwardUniversity of Zagreb
    Special Rector's Awardw for magazine publishing work