Work history
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Content Operations Specialistlululemon
London, United KingdomFull Time
- Working on the weekly product launches, ensuring products are set up correctly and published on time based on Excel drop lists
- Product, image and content optimisation and pricing uploads for EMEA websites
- Working in Salesforce on product attributes including categorisation and filters
- Merchandising the site making sure all products and content is up to date and presented in a user-friendly way
- Weekly quality assurance, fixing the content and image issues; flagging up any significant problems to external teams
- Working closely with the email team delivering product selection featured in the newsletter
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Founder & Content CreatorFTG Magazine
London, United KingdomFreelance
FASHION-TO-GO is a project I created in March 2014 as fashion, style & beauty website. Since then, it has grown into a digital magazine with its social media accounts.
- Brand development and constantly working on the image of the website/digital magazine with SEO campaign (www.fashiontogo-ftg.com)
- Coordinating and managing page content while being up to date with current fashion, beauty and lifestyle trends
- Managing the process of picture selection and layout design of the website with Indesign, Photoshop and WordPress
- Photo editing and collage/photomontage creating using Photoshop and
- Writing and dispatching email marketing campaigns using MailChimp
- Creating a social media strategy to increase interaction with followers; daily updating and managing of social media platforms Instagram, Twitter and Facebook
- Managing Facebook and Instagram ads
- Monitoring results with Google analytics
- Created and worked on FASHION-TO-GO online shop for over a year
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Skills
- Marketing
- Social Media Marketing
- Digital Marketing
- Communications
- Digital Journalism
- Fashion Journalism
- Blogging
- Social Media
- Copywriting
- Ecommerce
Education
Diploma Digital MarketingFashion Retail Academy
- London, United Kingdom
As a result of my constant desire for personal and professional development and growth, after university graduation, I enrolled in a one-year Digital Marketing for Fashion course at Fashion Retail Academy in London to enrich my education and knowledge.
Covered lessons:
- digital marketing strategies
- content marketing
- email marketing
- retention marketing
- social media
- digital marketing metrics, analytics & search engine marketing
- digital marketing ethics and legalities & social responsibility
- SWOT and PEST analysis
- KPI's
- market position & USP
- project & budget management
- simple website development
- web-based user experience
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Master Degree in Journalism and MediaFaculty of Political Science
- Zagreb, Croatia
During the 5 years studying on my Bachelor and Master studies I gained the knowledge about quality research and data analysis, classic journalism forms and online media, public relations and marketing as well as ethics and responsibility.
I was a very active student volunteering as a Community Manager at the Faculty as well as working in a student magazine Global for a year which resulted in a special Rector's Award.
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Awards
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Special Rector's AwardUniversity of Zagreb
Special Rector's Awardw for magazine publishing work