After a Degree in Economics and a Master Degree in Marketing Management at Bocconi Business School, I've worked in Seat Pagine Gialle Italia for over 2 years as a Junior Product Manager with an excellent experience in Social & Digital Media. I was responsible for managing and optimizing social and display advertising campaigns: planning and implementing digital advertising strategy, developing contents and managing advertising campaigns through ad-server and self-provisioning platforms as Power Editor, AdsManager, Business Manager by Facebook, LinkedinAds and so on. Then I moved to Dublin and I started working as an Accenture consultant at Facebook. I was handling day-by-day relationships with customers and agencies to teach, advice and support them in using Facebook advertising products, implementing and optimising Facebook advertising campaigns. Currently working in eBay as Social Media Specialist, monitoring the eBay Social Media Channels, supporting and engaging with users' requests.
I’m a highly motivated and creative person with a deep understanding in social media advertising, display advertising, and a good knowledge of digital media: local search, email marketing, rtb, content marketing, mobile.
Projects
- ArtonC Faceboook Page and Instagram ProfileI am Social Media Specialist with a strong interest in art and painting. Outside of my working hours I like drawing and painting. I have created a Facebook Page and an Instragram Profile which is based on my art work. I am also working on a basic website which I am developing myself based on my html, css, jquery and js basic knowledge. The website will be online very soon, however, in the meantime I am working on my social media profiles. You can check my Facebook Page www.facebook.com/artoncor and my Instagram profile @artoncor
Work history
Social Media SpecialisteBay
Dublin, IrelandFull Time
Monitoring eBay Social Media channels: Facebook, Twitter, YouTube and Instagram;
Engaging with users' queries and interactions;
Responding and resolving customers' queries through all Social Media channels;
Being a point of contact for members to also resolve their concerns off-line as needed including investigation and taking appropriate actions.
Be an eBay social media advocate and create great experiences for the users. Innovate to improve our social engaging service offering through creation and implementation of pilots focused on social customer service. Work to ensure a positive, consistent, and seamless user's experience.
Act as a point of contact for customer suggestions. Gather insight and create business reports to be shared across all levels of the company. Work with internal teams sending feedback on policy/site changes. Highlight process improvements, policy adjustments and training opportunities to the appropriate teams.
Work with the business units, seller communications, PR, and production teams to support their respective missions, ensuring consistency in voice and cultivating a strong community around our Social platforms.
Supporting the Training Specialist Team with ad hoc translation from English to Italian in order to develop online training for teammates.
Supporting Business Units in Italy and U.K with monitoring and engaging with marketing owned posts across all social media, YouTube, Facebook, Twitter and Instagram.
Supporting the Marketing Team in translating contents for ad hoc webinar for B2B customers and in replying to live customers' queries during the webinar.
Reviewing content materials for YouTube video created from the Marketing Team and translating them in Italian.
Working on a proactive tweets project to ensure that the main users' queries can be addressed also proactively by eBay through social media channels.
Analyse company perception across Media platforms, monitoring trends, and collect data.
Facebook campaigns supportAccenture
- Dublin, IrelandFull Time
-Provide support to SMB companies and Big Media Agencies based in EMEA;
- Support and expand the self-serve advertising customer base for clients in the online and digital advertising;
- Provide pre and post-sales support for all self-service products;
- Responsible for helping clients drive results via their marketing campaigns through consultation, education, and support;
- Provide products and tool support to improve customers’ experience and drive higher product adoption and spend.
- Using salesforce.com and advertising & self-provisioning platforms.
- Managing relationships with customers by phone and/or email.
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Skills
- Social Media
- Paid Social
- Social Content Strategy
- Social Advertisign
- Social Media Advertising
- Facebook ADS
- Microsoft Excel
- Html
- CSS
- Microsoft Powerpoint