Antonio Pratas

Antonio Pratas

Freelance Senior Digital Designer & Art DirectorLondon, United Kingdom
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Antonio Pratas

Antonio Pratas

Freelance Senior Digital Designer & Art DirectorLondon, United Kingdom
About me
I've been working in the creative and web field for over 10 years, working in several companies from advertising agencies to tech startups, getting the best of both worlds and bringing it to my work. In the past I've worked at EuroRSCG 4D, Burocratik, Vibrant Media, Mccann London, AMV BBDO. I also like to write on the side, and I've wrote articles for Designmodo, Webdesignerdepot and Awwwards, and a book on flat design.
Projects
  • Microsoft Phone Campaign
    Microsoft Phone CampaignSeveral projects I worked on while at McCann London for Microsoft Phone, Lumia 735, Lumia 930 and Cortana. These include the design and storyboarding of Digital Out Of Homes (DOOH), Website Takeovers, Rich Media and Digital Escalator Panels for the London Underground. I’ve also designed a cover wrap for Timeout magazine, promoting a sponsored article about chef Diego Jacquet and how he uses his Microsoft Lumia 930 on his daily routine.
  • Coca Cola Enterprises E-Learning
    Coca Cola Enterprises E-LearningTo bring awareness and engage Coca Cola Enterprises employees in their Super Ambassador program, we proposed a couple of different options. Redesigned search for the Super Ambassador Website, with auto-completion. An interactive elearning platform with quick easy to digest content. An internal campaign (print and digital) called “Tough Questions”, challenging employees about their knowledge of the company products, and a dedicated portal for elearning called “Super Ambassador World”, that would host all content and exercises for all employees of every department of the company.
  • AUGMENTED REALITY FOR MUSEUMS
    AUGMENTED REALITY FOR MUSEUMSAugmented Reality concept project. The objective was to improve a local museum, and help develop interactive tools to create a more immersing and interesting experience for the visitors. There are a lot of possibilities for the usage of this technology. In the video, we show a rough prototype of a 3D Model overlay on top of the old museum building plan, so that the user could explore freely (with a tablet or smartphone) how the building looked like before the renovation work. There's also other usage example, such as extra info overlaid on different items, videos, image overlay on human remains, etc.
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Work history
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    Senior Digital DesignerVibrant Media
     - London, United KingdomFull Time
    Design and development of interactive online advertising such as full-screen takeovers and microsites. Design and creation of concepts for new products and advertising formats, with special focus on mobile and responsive formats. Clients included Microsoft, IBM, Citroen, Head and Shoulders, Knorr, Hellman’s, Sony.
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    Web DesignerBürocratik
     - London, United KingdomFull Time
    Designed and developed several websites. Worked with front-end developement and Flash for multimedia interactive project.
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Skills
  • Advertising
  • Art Direction
  • Digital
  • Applications
  • Banner Ad
  • Design
  • Interface Design
  • Wordpress
  • Photoshop
  • Responsive Design
  • Html CSS Jquery
  • Web Mobile Design
  • Digital Outdoor and Touch Screen Advertising
  • Experiential Advertising