A fashion PR and brand consultancy professional with extensive experience in emerging designers. Combining vast academic background in marketing with unerring sense of contemporary cultural phenomena to generate exposure and build designer brands. Passionate about fashion, art, music and the downtown culture at large.
Work history
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Public Relations OfficerFreelance
London, United KingdomFreelance
PR and brand consultancy for emerging fashion designers.
January 2017 - present
Hærværk
PR consultancy for an ITS-winning menswear designer.
October 2016 - present
Mannisto
PR and brand consultancy for a LVMH Prize semifinalist menswear designer.
January 2014 - September 2015
Marta Jakubowski
Assistance with show PR during London Fashion Week.
Junior Account Manager
- London, United KingdomFull Time
Strategic and forward-thinking outlook on press relations and exposure generation for emerging and established fashion designers. Responsible for building designer brands through initiating editorial coverage and ambassador campaigns across multiple accounts internationally. Liaising with vanguardist style press publications and leading consumer glossies including Dazed & Confused and i-D Magazine.
Principal role in on-schedule show production and communications spanning guest list curation, invitations, drafting press releases and distributing follow-up materials. Providing tailored product launches from concept development to management and post-event coverage. Overseeing daily running of the showroom and managing interns.
Delivering expert creative consultancy by effortlessly weaving amidst the vast cultural references to foster credible and sophisticated designer brand narratives.
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Skills
- Public Relations
- Brand Consultancy
- Press Relations
- Account Management
- Marketing
- Fashion
- Creative Direction
- Writing
- Branding
Education
MA in Strategic Fashion MarketingUniversity of The Arts London (UAL)
- London, United Kingdom
BSc in Marketing
- Helsinki, Finland