About me

I’m a writer who sees the big picture when it comes to copy and content. I’ve spent the last 10 years in the digital space working with mobile, marketing and branding. I’m organized, adaptable and thrive under deadlines. I’m easy to work with and open to change. I have an eye for aesthetics that helps me paint pictures with words. I’m a US citizen who splits my time between Spain and the US and works with clients across the globe.

QuestionsProjectsExperienceTeam

Work history

P
P
Head of ContentPeddler Editorial
Jan 2020New York, United StatesFull Time
Boutique agency offering copywriting, editing and content strategy with particular expertise in luxury, travel, hospitality and mobile. Clients include The Ritz-Carlton, Starr Wright USA and Casual Astronaut creative agency. Currently working on copy and content strategy for a mental health-related mobile app.
M
M
Content StrategistMarriott International
Feb 2012 - Dec 2019New York, United StatesFull Time
I worked across groups, products and brands to create compelling digital content by combining my writing talent with my understanding of strategy and user experience. I thrived as a remote employee for my entire time with the company, a testament to my discipline, commitment and ability to connect with teammates and clients across time zones. • Leader in luxury: Head digital writer for The Ritz-Carlton including brand and marketing copy, custom pages and hotel websites • Expert in mobile: Developed the voice for the 4.9 star-rated app and oversaw/wrote copy for marketing and key in-app features including check-in/-out, Mobile Key, Chat and service requests • Instrumental in shaping the new digital experience for The Ritz-Carlton Reserve, working on content strategy and solidifying the brand voice • Trained incoming writers for The Ritz-Carlton and the mobile app, ensuring they are familiar with style and standards, processes and content tools (Qordoba, Confluence, AEM, etc) • Concepted and wrote for custom pages, hotel websites, brand sites, press releases, video scripts, internal communications • Skilled at writing for SEO and understand how translations may impact copy, particularly in the mobile space

+ Show more

Skills

• Copwriting
• Content Strategy
• Photography
• Copyediting
• Brand Voice
• UX Copy
• Spanish

Education

N
N
MastersNew York University
Aug 2004 - Aug 2005New York, United States
Master's in magazine journalism