Work history
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Senior Account DirectorPublicis•Poke
London, United KingdomFull Time
• At P.Poke I help lead the commerce team, we specialise in driving sales utilising the latest technologies to track, optimise, build and define campaigns, platforms and experiences.
• I managed the Virgin account, helping to launch a new (embargoed) Virgin business, from defining audience segments, what each journey should look like for each segment, and based on that the platforms and experiences for those journeys. I’ve also managed Essity Femcare (Bodyform in the UK), I have also managed the Nestle account, mainly Nescafe brands, creating the first global AR campaigns for Nestle, along with full service global toolkits for new product launches. I managed the BT account, a combined agency, power of one account along with Saatchi & Saatchi, our role as the digital arm spanned social channel planning, influencer marketing, digital content creation and experiential.
• I am the agency liaison with some of our largest digital partners, such as Amazon.
Account directorHUGE
- London, United Kingdom
• My role at Huge was to incorporate marketing expertise in an agency with traditionally platform and product design clients, growing relationships, expanding revenue opportunities and implementing marketing processes, recruitment and locating new business opportunities.
• I was responsible for Pernod Ricard’s Malibu Rum, developing a global social and influencer campaign for Because Summer. Hugo Boss, creating and executing a business plan to split brands Hugo and Boss across the digital brand experience, including website redesign and optimisation, acquisition and retention strategies. Esprit, leading digital in the complete brand rejuvenation scheduled Q4 2018, redefining global markets, audience segments, branding, digital touchpoints and CRM.
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Education
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Digital LeadershipSquared Online | Developed with Google
- 97 Stoke Newington Rd, Stoke Newington, London N16 8BX, UK
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Postgraduate Diploma in ManagementCMI, Communications & Management Institute
- Dublin, Ireland
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