A wannabe painter, a struggling guitar player, and a terrible dancer.
I’m addicted to making lists about everything.
A usual conversation with me starts with A and ends with Zebra.
I love having the opportunity to be in other people’s shoes, observing relationships between brands and consumer, exploring the unexplored and igniting creativity.
I’m passionate about creative problem solving, entrepreneurial, growth-led and strategic-minded.
A people’s person, I get consumer behaviour. Curious and inquisitive, I most enjoy finding insights. I am a natural storyteller and have come up with some compelling narratives.
A strong believer in the power of partnership, I work hand in glove with creatives, account handlers and clients.
Unconventional, I’m never afraid to ask difficult questions and frame problems in unexpected ways.
The choices I’ve made have taken me down an interesting career trajectory. My experience is international, spanning categories like FMCG, retail, healthcare, gaming, finance, travel and tech; across functions – account handler, entrepreneur, planner.
My strengths lie in understanding consumer behaviour, uncovering insights and creating compelling narratives that drive creative thinking. My business acumen means I appreciate the marketeers’ challenges and have a proven record in building long-standing client partnerships.
It’s often hard to precisely define what I’ve done in each role and job titles don’t always do it justice. So, I’m going with what gets me out of bed and what I’m best at:
It’s facilitating connections between brands and consumers.
I’m looking for the opportunity to work with other challengers who are excited to make things happen.
Work history
Strategy DirectorMcCann London
London, United KingdomFreelance
Working across the Dettol global account.
D
D
Strategy DirectorDentsuMcGarryBowen
London, United KingdomFreelance
Working across the American Express global account.
+ Show more
Skills
- Advertising
- Creative Strategy
- Brand Strategy
- Brand Positioning
- Communications Strategy
- Strategic Communications
- Integrated Campaign
- Brand Communication Planning
- Brand Development
- Strategic Thinking
Education
C
C
Diploma Digital MarketingCIM | The Chartered Institute of Marketing
- London, United Kingdom
Professional training to plan, implement and monitor effective digital marketing campaigns.
C
C
Short Course Graphic Design CommunicationCentral Saint Martins
- London, United Kingdom
100 Design Projects
Projects covered all aspects of design - typography, packaging, advertising, illustration, branding, storyboards, posters and conceptual design.
+ Show more