Aparna Kartha

Business Development

About me

I am a driven and motivated individual, looking for new opportunities within eCommerce. With an international background in design and business, I am highly capable of working across a range of roles with a unique, global outlook.

Skills

  • Ecommerce
  • International Relations
  • Business Development
  • Omnichannel Strategy
  • Fashion
  • Magento
  • Google Analytics

Companies I’ve worked with

View all
  • Liberty

    Liberty

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    • Sales & Client Services
  • Stylight

    Stylight

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    • Digital Media

Work history

Currently

Business Developer

Stylight

Oct 2016
  • London, United Kingdom
  • Internship
  • - Part of a 2 person team managing a portfolio of clients and building sustainable business partnerships in the UK and Australian markets for Stylight, an international e-commerce platform that operates across 16 markets - Handling outreach and maintaining relationships across all markets with relevant business partners - Planning for and executing market growth and expansion plans based on the company’s needs - Monitoring relevant KPI’s on a daily basis and handling daily and weekly briefings for the relevant markets. - Proven skills in international B2B communication - Assisted in the launch of Home & Living vertical in Australia by securing over 60% of clients for the market

2016

Insight Analyst

Shriyani

Mar 2016 - Oct 2016
  • London, United Kingdom
  • Freelance
  • - Working for both, Shriyani, an ethical fashion label and GMSP foundation, a charitable foundation that invests with a strategic focus in women and girls in India and the UK. - Developed the marketing strategy and brand positioning for Shriyani by conducting customer and competitor analysis through primary and secondary research. - As part of a 2 person team, had a real impact on building a brand from the ground up which resulted in its successful launch. - Developed the social media strategy for GMSP foundation, helping them grow their following in line with the brand and assisted in re-design of the website.

2015

Sales Consultant

Liberty

Oct 2015 - Jan 2015
  • London, United Kingdom
  • Full Time
  • - Worked as part of a 5 person team to execute all store initiatives that contribute to generating sales and was awarded recognition for consistently out-performing the target as part of the team. - Proven track record in communicating effectively with customers and ensuring their satisfaction. - Opportunity to study retail operations in a large scale environment.

2015

Buying

Minbart

Jul 2015 - Aug 2015
  • Abu Dhabi, United Arab Emirates
  • Internship
  • - Internship with Minbart, Abu Dhabi's first multi-brand luxury concept store. - Assisted in placing orders for the coming seasons and worked on discovering and communicating with new brands for the store (B2B and B2C). - Worked as part of the international sales team with brands like Carven, Kenzo, Tibi etc. to help maximise sales of the store through multiple channels. - Assisted in developing the social media strategy for the store tying together several platforms. - Led the development of Minbart’s e-commerce platform by using the Magento platform - Conducted competitor analysis in the MENA region to provide recommendations for growth - Assisted in developing their in-depth short term strategy.

Education

2016

Fashion Retail Management

University Of The Arts London

Sep 2015 - Sep 2016
  • London, United Kingdom
  • - MA Fashion Retail Management at the London College of Fashion - Specialisation in international retailing strategies, branding, omni-channel retail, research methods and retail management. - Focus on brand management to develop appropriate solutions for specific retail environments. - Graduated with a 2:1 - Thesis: An empirical study of the critical success factors for international multi-channel retailers using e-commerce as a market entry method

2015

B.des Fashion Design

NIFT

Aug 2011 - Jun 2015
  • Bengaluru, India
  • - Bachelor of Design in Fashion Design awarded from the National Institute of Fashion Technology, Bangalore. Completed with the equivalent of a 4.0 GPA - Specialisation in design, marketing, merchandising and supply chain management.