Aparna Kartha

Aparna Kartha

Business DevelopmentUnited Kingdom
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Aparna Kartha

Aparna Kartha

Business DevelopmentUnited Kingdom
About me
I am a driven and motivated individual, looking for new opportunities within eCommerce. With an international background in design and business, I am highly capable of working across a range of roles with a unique, global outlook.
Work history
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    Business DeveloperStylight
    London, United KingdomInternship
    - Part of a 2 person team managing a portfolio of clients and building sustainable business partnerships in the UK and Australian markets for Stylight, an international e-commerce platform that operates across 16 markets - Handling outreach and maintaining relationships across all markets with relevant business partners - Planning for and executing market growth and expansion plans based on the company’s needs - Monitoring relevant KPI’s on a daily basis and handling daily and weekly briefings for the relevant markets. - Proven skills in international B2B communication - Assisted in the launch of Home & Living vertical in Australia by securing over 60% of clients for the market
    Insight Analyst
     - London, United KingdomFreelance
    - Working for both, Shriyani, an ethical fashion label and GMSP foundation, a charitable foundation that invests with a strategic focus in women and girls in India and the UK. - Developed the marketing strategy and brand positioning for Shriyani by conducting customer and competitor analysis through primary and secondary research. - As part of a 2 person team, had a real impact on building a brand from the ground up which resulted in its successful launch. - Developed the social media strategy for GMSP foundation, helping them grow their following in line with the brand and assisted in re-design of the website.
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Skills
  • Ecommerce
  • International Relations
  • Business Development
  • Omnichannel Strategy
  • Fashion
  • Magento
  • Google Analytics
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Fashion Retail ManagementUniversity of The Arts London (UAL)
     - London, United Kingdom
    - MA Fashion Retail Management at the London College of Fashion - Specialisation in international retailing strategies, branding, omni-channel retail, research methods and retail management. - Focus on brand management to develop appropriate solutions for specific retail environments. - Graduated with a 2:1 - Thesis: An empirical study of the critical success factors for international multi-channel retailers using e-commerce as a market entry method
    B.des Fashion Design
     - Bengaluru, India
    - Bachelor of Design in Fashion Design awarded from the National Institute of Fashion Technology, Bangalore. Completed with the equivalent of a 4.0 GPA - Specialisation in design, marketing, merchandising and supply chain management.