A strategist with 8 years of experience crafting strategies and ideas that give brands a
place within popular culture. I’ve worked across a wide portfolio of alcohol, fashion,
beauty, lifestyle and sports brands including Adidas, Nike, Polo Ralph Lauren, Peroni,
Levi's and Estée Lauder Companies. Beginning my career at M&C Saatchi I learnt
strategy from industry leaders winning a planning award and contributing to Unilever’s
publication ‘Beauty & Digital’. Naturally tapped into trends and the cultural zeitgeist I
then lead strategy within the digital, creative and branding team at Science & Magic.
Most recently I directed the strategy at Zalando’s in-house agency using platform data
to create inspiring and relevant campaigns both on and offline for audiences across
Europe. I'm deeply curious about the world and love to understand people's behaviour.
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